Meeting Overview
The Sustainable Brands (SB) Member Community gathers each year to discuss how we can collectively shift cultural norms and inspire our customers to adopt more sustainable behaviors. Corporate Members, Affiliate Members, and Brands for Good Partners come together for a two-day meeting to uncover and apply best practices in behavior change.
During the meeting, members will receive exclusive updates on the progress of #BrandsforGood, a coalition of brands and solution providers that have committed to working together to change customer behavior at scale. The coalition is harnessing their collective reach, resources and influence to unleash the power of brands and make sustainable living the good life of tomorrow. Successes and failures from the past year will be translated into actionable learnings for other companies in the SB community. Members will also examine case studies and take part in interactive discussions with companies that have meaningfully changed behavior, placing a focus on topic areas that are more relevant than ever this year, such as sustainable shopping/ecommerce. Members will also work together in a collaborative workshop where they will learn and apply behavior change techniques.
Sustainable Brands' annual CMO Summit will take place on Thursday, January 28 from 8:00am - 11:00am PST, in conjunction with this meeting. Invite your Chief Marketing Officer to join marketing leaders from brands such as Procter & Gamble, Target and Visa at the private summit. Register your CMO here.
Agenda
Wednesday, January 27
5:00-6:00pm PST | Pre-Event Happy Hour
Meet and network with fellow attendees ahead of the event.
Thursday, January 28
8:00am - 8:30am PST | Welcome & Introductions
Darren Beck, VP Membership, Sustainable Brands
Ayanna Robinson, Chief Client Officer, Porter Novelli
8:30am - 9:15am PST | Brands for Good: Lessons & Learnings
Etienne White, VP Brands for Good, Sustainable Brands
John Gerzema, CEO, The Harris Poll
Susan Hunt Stevens, Founder/CEO, WeSpire
Marc Pritchard, Chief Brand Officer, Procter & Gamble
By harnessing their collective reach, resources, and influence, this collective of global brands has developed new tools to accelerate culture change at scale and make sustainable living more attractive and attainable for consumers.
Hear from leading voices at the nexus of sustainability and marketing as they present the latest marketing tools developed by Brands for Good, including the Ad Effectiveness and Evaluation Tool and the Lifestyle Transformation Roadmap.
9:15am - 9:30am PST | Break
9:30am - 10:45am PST | Panel Discussion: Sustainable Shopping
Moderated by Philippa Cross, Sustainability Lead, Barkley
Adam Werbach, Global Lead, Sustainable Shopping, Amazon
Brenna Davis, VP Social & Environmental Responsibility, PCC Community Markets
Brenda Lord, VP of Store Brands, CVS
Online and brick-and-mortar shopping both have a huge impact on our environment; from packaging waste, to transportation emissions, to the proliferation of the take - make - waste model. How are we making it easier for our customers to understand their purchasing decisions, and how those choices impact the environment? Hear from several SB member companies on the sustainable signaling they are introducing with their customers and explore how these initiatives are helping to change customer behavior.
9:30am - 10:45am PST | CMO Summit
Sponsored by
This invite-only summit brings together Chief Marketing Officers from SB member companies. Send a special invitation to your Chief Marketing Officer to join marketing leaders from brands such as Procter & Gamble, PepsiCo, Hewlett Packard Enterprise, and Visa at the summit by registering here.
10:45am - 11:00am PST | Closing Remarks: Day 1
Darren Beck, VP Membership, Sustainable Brands
Friday, January 29
8:00am - 8:10am PST | Welcome & Introductions
Darren Beck, VP Membership, Sustainable Brands
8:10am - 9:00am PST | SB Member Case Studies
Jose Gorbea, Head of Brand Innovation, HP Graphic Arts
Ashley La Porte, Director of Integrated Marketing, Seventh Generation
Case studies are deep dives into a new or unique initiative where actionable insights and clear takeaways and lessons learned are uncovered. This series of case studies will examine novel approaches to changing consumer behavior, including using personalization to drive behavior change at scale and nudging loyal customers to become advocates for shared principles.
9:00am - 9:15am PST | Break
9:15am - 10:45am PST | Behavior Change Workshop
Sille Krukow, Founder & Behavioral Design Director, KRUKOW Behavior Change Group
The COVID-19 pandemic has required people to immediately change a range of deeply embedded behaviors. This global crisis has created a veritable testing ground for behavior change strategies and approaches and has shown us what types of interventions and behavioral tricks have really worked.
In this interactive session, we will take a deep dive into what we have learned about behavior change during the pandemic. Corporate and affiliate members will work together to take these learnings and connect them to our sustainability agenda, practicing how we can apply the most effective behavior change strategies to sustainability topics in this new environment.
Darren Beck, VP Membership, Sustainable Brands
Who should attend:
This meeting is exclusive to the SB Corporate Member, Affiliate Member, and Brands for Good Networks. Check if your company is a Corporate Member, Affiliate Member, or Brands for Good Partner.
In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.
*All SB member meetings operate under the Chatham House Rule.
Meeting Details
This meeting will be hosted on the virtual event platform Hopin.
