The Sustainable Brands (SB) Member Community gathers each December to discuss how we can collectively shift cultural norms and inspire our customers to adopt more sustainable behaviors. Corporate Members, Affiliate Members, and Brands for Good Partners come together for a two-day meeting to uncover and apply best practices in behavior change.
During the meeting, members will receive exclusive updates on the progress of #BrandsforGood, a coalition of brands and solution providers that have committed to working together to change customer behavior at scale. The coalition is harnessing their collective reach, resources and influence to unleash the power of brands and make sustainable living the good life of tomorrow. Successes and failures from the past year will be translated into actionable learnings for other companies in the SB community. We will examine case studies and host interactive discussions with member companies who have meaningfully changed behavior, placing a focus on topic areas that are more relevant than ever this year, such as sustainable shopping/ecommerce and equity & inclusion. Members will also work together in a collaborative workshop where they will learn and apply behavior change techniques.
Sustainable Brands annual CMO Summit will take place on Thursday, January 28 from 8:00am - 11:00am PST, in conjunction with this meeting. Invite your Chief Marketing Officer to join marketing leaders from brands such as Procter & Gamble, PepsiCo, Hewlett Packard Enterprise, and Visa at the private summit. Register your CMO here.
Agenda details are forthcoming; check back soon for more updates.
Wednesday, January 27
5:00-6:00pm PST | Pre-Event Happy Hour
Meet and network with fellow attendees ahead of the event.
Thursday, January 28
8:00am - 8:30am PST | Welcome & Introductions
KoAnn Skrzyniarz, CEO, Sustainable Brands
8:30am - 9:15am PST | Brands for Good: Lessons & Learnings
Etienne White, VP Brands for Good, Sustainable Brands
9:15am - 9:30am PST | Break
9:30am - 11:00am PST | SB Member Content
9:30am - 11:00am PST | CMO Summit
This invite-only summit brings together Chief Marketing Officers from SB member companies. Send a special invitation to your Chief Marketing Officer to join marketing leaders from brands such as Procter & Gamble, PepsiCo, Hewlett Packard Enterprise, and Visa at the summit by registering here.
Friday, January 29
8:00am - 8:15am PST | Welcome & Introductions
Darren Beck, VP Membership, Sustainable Brands
8:15am - 9:15am PST | SB Member Content
9:15am - 11:00am PST | Behavior Change Workshop
Who should attend:
This meeting is exclusive to the SB Corporate Member, Affiliate Member, and Brands for Good Networks. Check if your company is a Corporate Member, Affiliate Member, or Brands for Good Partner.
In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.
*All SB member meetings operate under the Chatham House Rule.
This meeting will be hosted on virtual event platform Hopin.