Meeting Overview

This January will mark the third annual Chief Marketing Officer Summit, bringing together leaders in marketing from Fortune 500 companies such as Procter & Gamble, Visa, Target, and more. CMOs will come together to discuss how our collective efforts can shift cultural norms and inspire customers to adopt more sustainable behaviors.

The summit is held as a part of Sustainable Brands larger two-day Member Meeting, focused on changing consumer behavior. CMOs are able to attend the full event, beginning with a Happy Hour on January 27th. Please note that registering for the CMO Summit allows access to the full event.

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Agenda

 

Wednesday, January 27

5:00-6:00pm PST | Pre-Event Happy Hour
Meet and network with fellow attendees ahead of the event.

 

Thursday, January 28

8:00am - 8:30am PST | Welcome & Introductions
KoAnn Skrzyniarz, CEO, Sustainable Brands 
Darren Beck, VP Membership, Sustainable Brands 

8:30am - 9:15am PST | Brands for Good: Lessons & Learnings
Etienne White, VP Brands for Good, Sustainable Brands
John Gerzema, CEO, The Harris Poll
Susan Hunt Stevens, Founder & CEO, WeSpire

By harnessing their collective reach, resources, and influence, this collective of global brands has developed new tools to accelerate culture change at scale and make sustainable living more attractive and attainable for consumers. 
Hear from leading voices at the nexus of sustainability and marketing as they present the latest marketing tools developed by Brands for Good, including the Ad Effectiveness and Evaluation Tool and the Lifestyle Transformation Roadmap.

9:15am - 9:30am PST | Break

9:30am - 10:45am PST | CMO Summit
Kate Cusick, CMO, Porter Novelli
Yumi Clevenger-Lee, Executive VP and CMO, Nestle Waters
Etienne White, VP, Brands for Good
KoAnn Skrzyniarz, CEO, Sustainable Brands

Our annual CMO summit is a convening place for leading CMOs to engage in open conversations on how they are influencing consumers to lead more sustainable lives. The summit will include limited content from guest speakers, including research and cases examining the perception of purpose and purpose marketing and communications. CMOs will also engage in open discussion around their challenges and successes. 

10:45am - 11:00am PST | Closing Remarks 
Darren Beck, VP Membership, Sustainable Brands

 

Who should attend:

In addition to gathering in person at annual SB Conferences and other SB events, private member meetings provide an opportunity for members to connect face-to-face in an intimate environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands. All SB member meetings operate under the Chatham House Rule.

 


 

Meeting Details

This meeting will be hosted on virtual event platform Hopin.