Selling Sustainability and
Shifting Consumer Demand & Behaviors 
December Virtual Member Meeting
 
Hosted by: FINN Partners

 

Meeting Overview

Join the SB Member community for learning, collaboration, and hands-on strategy-building focused on one of our key business challenges: selling the value of more environmentally and socially responsible brands to the various key stakeholders we need on board, including customers!

We'll explore how brands can authentically communicate their sustainability commitments and inspire consumers to choose products and services that create value for business, people, and the planet. Gain practical tools and methodologies for translating purpose into preference - learning through community connection and co-creating how to tell compelling stories, design meaningful customer experiences, and activate internal teams to make sustainability a core driver of growth.

Together we'll examine what's working in today's dynamic environment, what's next, and how to move from awareness to action to build stronger brands through the power of customer connection.
 

This SB Member-exclusive gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable the co-creation of solutions that drive progress for all.

 

Agenda

Visit this page for detailed session information.

Zoom Information for registered attendees to join the meeting will be sent on Tuesday, December 1st, 2026.

 

 

Thursday, December 3, 2026

8:00am - 8:45am - Breakfast and Networking (In-person attendees only).
8:45am - 9:00am - Welcome 
9:00am - 10:00am - Reflecting on Where we Are as a Community on our Commitment to Selling Sustainability:  Member Survey Results and Discussion
10:00am - 10:30am - Getting Grounded: Morning Pause and Networking Program Break
10:30am - 11:30pm - Panel and Member Discussion: Understanding Consumers’ Current Relationship(s) with Sustainability 
11:30am - 12:00pm - The Transformation Economy: Guiding Customers to Achieve Their Aspirations 
12:00pm - 1:00pm - Lunch and Networking (In-person attendees only)
1:00pm - 2:00pm - Re-Framing and Re-Focusing Sustainability Messaging: New Narratives for Ongoing Success
2:00pm - 2:45pm - Get Your Concepts or Challenges Reviewed by Peers! 
2:45pm - 3:15pm - Networking Break (In-person attendees only)
3:15pm - 4:00pm -Facilitated Breakout Discussions 
4:00pm - 5:00pm - Debriefing Breakout Discussions with the Group, Reflection on Areas to Double Down Together in 2027
5:00 - Closing Conversations and Reception


 

Who should attend

Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.

We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.

*All SB Member Meetings operate under the Chatham House Rule.
 

Bring A Guest

Accelerating good growth relies on deep cross-sector partnership, collaboration, and alignment. Do you have a colleague at another company who would make a great addition to the SB Member Network? If so, bring them as a guest to this Member Meeting! Together, we can co-create sustainable solutions to support a more regenerative ecosystem. Contact us at engage@sustainablebrands.com for details.

Registration details: 

Space is limited - be sure to register for your member-exclusive admission!

Registration will close on Tuesday, November 24th, 2026.

Miss the deadline? Reach out to your account director for availability.

We hope to see you there!