Selling Sustainability and
Shifting Consumer Demand & Behaviors 

December 2nd, 2026 | 5:00 PM ET

December 3rd, 2026 | 8:00 AM - 4:00 PM ET

In-Person & Virtual Registration

Hosted by: FINN Partners
1675 Broadway, New York, NY 10019

 

 

Meeting Overview

Join the SB Member community for learning, collaboration, and hands-on strategy-building focused on one of our key business challenges: selling the value of more environmentally and socially responsible brands to the various key stakeholders we need onboard, including customers!

We'll explore how brands can authentically communicate their sustainability commitments and inspire consumers to choose products and services that create value for business, people, and the planet. Gain practical tools and methodologies for translating purpose into preference - learning through community connection and co-creating how to tell compelling stories, design meaningful customer experiences, and activate internal teams to make sustainability a core driver of growth.

Together we'll examine what's working in today's dynamic environment, what's next, and how to move from awareness to action to build stronger brands through the power of customer connection.
 

This SB Member-exclusive gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable the co-creation of solutions that drive progress for all.

Agenda

Wednesday, December 2, 2026

5:00 pm - Member Cocktail Reception and Dinner  (In-person attendees only)  Details to be provided.


 

Thursday, December 3, 2026

8:00am - 8:50am - Breakfast and Networking (In-person attendees only)
Start your day with fresh introductions, meaningful re-connections and inspirations for sustainable conversations throughout the meeting.


8:50am - 9:00am - Welcome
Speakers: KoAnn Skrzyniarz CEO & Founder, Sustainable Brands

Join Sustainable Brands and FINN Partners to kickoff the meeting and welcome sustainability leaders from the SB Member Network.


9:00am - 10:15am - Panel and Discussion: Understanding the Sustainability-Driven Consumer
In this up to the minute insights share-out and table discussion, we will share insights from SB's recent "Good Life" consumer research and other key current studies to untangle what they tell us about changing consumer sentiment, what they DON'T tell us, and explore how best to find the answer we really need through the SB Member Collaborative.


10:15am - 10:45am - Getting Grounded - Morning Meditation and Networking Program Break

10:45am - 12:00pm - Reframing the Language of Sustainability for Today's Moment
How we talk about sustainability profoundly shapes how people understand, value, and act of it. In this discussion, one of SB's valued community thought leaders will share up to the minute research on the power of language to drive broader engagement, as well as action. Drawing from the latest insights on reframing sustainability narratives, participants will examine how familiar terms, like "ESG," "net zero" or event "sustainability" itself land differently across audiences, and how reframing can unlock new levels of engagement, understanding, and trust.

Together, we will explore communication strategies that bridge divides, reduce polarization, and connect sustainability to what people care about most: their families, communities, and shared future. The discussion will also set up a hands-on exercise for those interested in reframing techniques in their brands storytelling and stakeholder engagement.

12:00pm - 1:00pm - Lunch and Networking Break (In-person attendees only)

1:00pm - 3:00pm - Pull Factor Workshop: Strategies and Tactics for Making your Sustainable Brand Irresistible
In this workshop, attendees will bring their own internal case and work through with peers both brand and innovation communications strengths and opportunities via one of SB's proprietary workshops that can help you and our team take both to the next level.

3:00pm - 3:30pm - Networking Program Break (In-person attendees only)

3:30pm - 4:00pm - Reflection and Closing Conversations

Who Should Attend
Sustainable Brands curates Member-Exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only. We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.
*All SB Member Meetings operate under the Chatham House Rule. By registering for the event, I grant permission for Sustainable Brands Media to use video or photographs of me for promotional purposes.
 

Bring A Guest
Our SB Member Meetings rely on deep cross-sector partnership, collaboration, and alignment. Do you have a colleague at another company who would make a great addition to the SB Member Network? If so, bring them as a guest to this Member Meeting! Together, we can co-create sustainable solutions to support a more regenerative ecosystem.
Contact us at engage@sustainablebrands.com for details.

Member-Exclusive In-person Experiences: 

Wednesday, 12/2, SB Member Network Cocktail Reception and Dinner
Details to be announced

In-Person Travel Details
The December Member Meeting will be held at the FINN Partners office in New York: 1675 Broadway, New York, NY 10019

Hotel options close to the FINN Partners office:
Sheraton Times Square - 811 7th Avenue, New York, NY 10019
Hyatt Regency Times Square - 1605 Broadway, New York, NY 10019
Hilton Garden Inn - 237 West 54th Street, New York, NY 10019

Registration details:

Space is limited - be sure to register for your member-exclusive admission!

Registration will close on Tuesday, November 24, 2026.

Miss the deadline? Reach out to your account director for availability.

We hope to see you there!