Meeting Overview

Each December, Sustainable Brands hosts a gathering of Chief Marketing Officers, bringing together leaders in marketing from Fortune 500 companies such as Procter & Gamble, Visa, Target, and more. This year, we are pleased once again to use this time to convene the CMO Sustainability Accelerator Roundtable, an industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG. On December 9th, CMOs and sustainability leaders again come together to advance the growth agenda inside their organizations, supply chains and beyond.

The event is held as a part of Sustainable Brands' December Member Meeting, focused on Shifting Customer Demand and Behavior. We welcome attendees of the CMO Sustainability Accelerator Roundtable to attend the full event, beginning with a happy hour and dinner on December 8th. Please note that registering for the CMO summit allows access to the full event. View the Member Meeting agenda here.

 

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CMO Sustainability Accelerator Roundtable Agenda (Subject to Change)

Friday, December 9, 2022:

Attendees of the CMO Sustainability Accelerator are invited and encouraged to join the SB Member Meeting: Shifting Customer Demand and Behavior Change, beginning with breakfast at 8:00a EST and culminating at 4p EST. Please note that registering for the CMO Sustainability Accelerator allows access to the full event. View the Member Meeting agenda here.

10:30a EST - 10:40a EST - Welcome

10:40a EST - 10:50a EST - Exploring the trends shaping Mainstream Green

10:50a EST - 11:45a EST - Unlocking the value of Sustainability: Lessons From Brands

11:45a EST - 11:55a EST - A Path Forward - Closing the Intentions to Action Gap

11:55a EST - 12:00p EST - Next Steps & Wrap Up

Who should attend

This is an invitation-only event, open to CMOs in the Sustainable Brands, ANA, and Adweek communities. You will receive an email notification once your request is approved.

*All SB member meetings operate under the Chatham House Rule.