Meeting Overview

Engaging customers in sustainability efforts enables us to increase the reach and impact of these programs, while simultaneously driving demand. Each year, the Sustainable Brands Member community gathers to discuss how we can collectively shift cultural norms and inspire customers to demand and adopt more sustainable behaviors.

On December 9th, Corporate Members, Affiliate Members, and Brands for Good Partners will again come together for a full-day meeting to uncover and apply best practices in behavior change. The day-long immersive Member Meeting will feature panels, sessions and workshops on how companies and brands have driven demand for more sustainable products and services, led behavior change towards sustainable lifestyles, and used brand purpose as a starting point for sustainability-focused initiatives.

This gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, surfacing of shared obstacles and insights, and co-creating solutions that drive progress for all.


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Member Meeting Agenda (Subject to Change)

Thursday, December 8, 2022:

6:00p - Pre-Meeting Dinner at Pera (see details below)

Friday, December 9, 2022:

8:00am - Breakfast and Morning Mingle (in-person only)

8:30am - 9:00am - Welcome and Opening Remarks

9:00am - 9:45am - Establishing Brand Purpose in 2023 and Beyond

Simon Mainwairing, Founder and CEO of We First
Ezgi Barcenas, Chief Sustainability Officer at Anheuser-Busch InBev

9:45am - 10:15am - Intentions, Actions, and Attitudes: The Data Behind the Movement

Rachel Whitacre, Senior Program manager of Brand-led Culture Change at Sustainable Brands

PwC presenter, TBD

10:15am - 10:30am - Break

10:30am - 12:00pm - Workshop: Shifting Consumer Culture Toward Circularity in Retail

Darren Beck, Vice President, Membership at Sustainable Brands

Amanda Nusz, Senior Vice President, Corporate Responsibility and President of the Target Foundation at Target

12:00pm - 12:45pm - Lunch and Networking (in-person only)

12:45pm - 1:30pm - Receiving Feedback and Measuring Success

Maddy Kulkarni, Global Marketing Director, Sustainability & Social Impact at PepsiCo

Brodie Dunn, Director Strategic Insights at PepsiCo

1:30pm - 2:30pm - Finding a Focus that Resonates through the Lens of the Pull Factor Workshop

Nicole Fischer, Head of ESG Growth, North America at The Kraft Heinz Company

2:30pm - 2:45pm - Break

2:45pm - 3:30pm - Connecting with Culture: Case Studies on Brand-led Behavior Change

Anna Marciano Romanella, VP Sustainability Zone North America Nestle + Head of Sustainability Nespresso USA

Genevieve Gosselin, Director, Global Communications & Corporate Marketing at Gildan

3:30pm - 3:45pm - Wrap-Up and Closing Remarks


Who should attend

Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Corporate Member, Affiliate Member, and Brands for Good networks only.

*All SB member meetings operate under the Chatham House Rule.



Dinner details

Date and Time:  Thursday, December 8; 6:00p EST

Dinner Location: Pera Mediterranean Brasserie, 303 Madison Ave, New York, NY 10017

Hosted By: PwC


Travel details



Sustainable Brands has secured a group rate at two hotels:

Six Columbus Hotel. Members can book at the discounted rate here through November 14th. If you have any issues with availability, please make a reservation for the nights you are able to book and email the hotel at to ask for a modification. 

SpringHill Suites New York Midtown Manhattan/Fifth Avenue. Members can book at the discounted rate here. Discounted rate available through November 16th.

Travel by Alaska Air

Alaska Airlines is the official airline of 2022 Sustainable Brands Member Meetings.

Creating lift through sustainability.

At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests while continuing to evolve our practices to help keep the places we live and fly healthy and beautiful. Thinking about flying greener with us? Land a discount when you book on using the special Sustainable Brands code: ECME378.


COVID-19 safety precautions

Your well-being is our #1 priority. The Sustainable Brands team is implementing key measures to protect against COVID-19. All in-person attendees must be vaccinated. Additionally, it's recommended that attendees wear masks indoors when not eating or drinking. We’re looking forward to hosting attendees in a safe environment and we’re keeping an eye on unfolding recommendations to ensure our team and guests have a happy, healthy experience.


Registration details:

Please note that the deadline to register is Monday, December 5th.