Meeting Overview
Each December, Sustainable Brands hosts a gathering of Chief Marketing Officers, bringing together leaders in marketing from Fortune 500 companies such as Procter & Gamble, Visa, Target, and more. This year, we are pleased once again to use this time to convene the CMO Sustainability Accelerator Roundtable, an industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG. CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond.
The event is held as a part of Sustainable Brands' December Member Meeting, focused on Shifting Customer Demand and Behavior. We welcome attendees of the CMO Sustainability Accelerator Roundtable to attend the full event, beginning with a happy hour and dinner on December 8th. Please note that registering for the CMO summit allows access to the full event. View the Member Meeting agenda here.
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Member Meeting Agenda (Subject to Change)
Friday, December 9, 2022:
8:30am - 9:00am - Welcome and Opening Remarks
9:00am - 9:45am - Establishing Brand Purpose in 2023 and Beyond
Simon Mainwairing, Founder and CEO of We First
Ezgi Barcenas, Chief Sustainability Officer at Anheuser-Busch InBev
9:45am - 10:15am - Intentions, Actions, and Attitudes: The Data Behind the Movement
Rachel Whitacre, Senior Program Manager of Brand-led Culture Change at Sustainable Brands
PwC, presenter, TBD
10:15am - 10:30am - Break
10:30am - 12:00pm - Workshop: Shifting Consumer Culture Toward Circularity in Retail
Darren Beck, Vice President, Membership at Sustainable Brands
Amanda Nusz, Senior Vice President, Corporate Responsibility and President of the Target Foundation at Target
12:00pm - 12:45pm - Break
12:45pm - 1:30pm - Receiving Feedback and Measuring Success
Maddy Kulkarni, Global Marketing Director, Sustainability & Social Impact at PepsiCo
Brodie Dunn, Director Strategic Insights at PepsiCo
1:30pm - 2:30pm - Finding a Focus that Resonates through the Lens of the Pull Factor Workshop
Nicole Fischer, Head of ESG Growth, North America at The Kraft Heinz Company
2:30pm - 2:45pm - Break
2:45pm - 3:30pm - Connecting with Culture: Case Studies on Brand-led Behavior Change
Anna Marciano Romanella, VP Sustainability Zone North America Nestle + Head of Sustainability Nespresso USA
Genevieve Gosselin, Director, Global Communications & Corporate Marketing at Gildan
3:30pm - 4:00pm - Wrap-Up and Closing Remarks
Who should attend
Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Corporate Member, Affiliate Member, and Brands for Good networks only.
*All SB member meetings operate under the Chatham House Rule.
Registration details:
Please note that the deadline to register is Monday, December 5th.