Meeting Overview:
This December will mark the fourth annual Chief Marketing Officer Summit, bringing together leaders in marketing from Fortune 500 companies such as Procter & Gamble, Visa, Target, and more. CMOs will come together to discuss how our collective efforts can shift cultural norms and inspire customers to adopt more sustainable behaviors.
The summit is held as a part of Sustainable Brands' Member Meeting, focused on changing consumer behavior. Please note that registering for the CMO summit allows access to the Member Meeting as well. View the Member Meeting agenda here.
We welcome CMOs to kick off their day (prior to the summit) alongside Members for our morning's events, before the CMOs break off for a focused two-hour session. All Members are encouraged to stay for the duration of the meeting, with CMOs able to rejoin the Members for the afternoon program.
CMO Summit Agenda:
10:15a EST - Welcome & Introductions
KoAnn Skrzyniarz, SB
10:30a EST - Mission & Vision
Marc Pritchard, P&G
10:45a EST - The CMO Sustainability Accelerator
Sustainable Brands will be joined by ANA and a selection of CMOs from the ANA CMO Growth Council, representing a new partnership for both organizations.
10:55a EST - Introduction to Discussion Breakout Session
CMOs will discuss barriers faced and solutions uncovered in reaching sustainability goals, in creating positive culture shifts, and in driving growth and innovation through sustainability.
11:00a EST - CMO Discussion Breakout Session
What are your barriers or challenges in reaching your sustainability goals? How were you successful in overcoming these? How do I innovate within sustainability to drive growth? How could this Accelerator help me drive growth?
11:30a EST - Breakout Readouts
11:55a EST - Wrap Up & Next Steps
Please note that the deadline to register is Friday, December 3.