Meeting overview:


Each year, the Sustainable Brands member community gathers to discuss how we can collectively shift cultural norms and inspire our customers to adopt more sustainable behaviors. Corporate Members and Affiliate Members come together for a full-day meeting to uncover and apply best practices in behavior change. The day-long immersive member meeting will feature panels, sessions and workshops to better leverage the power of behavioral understanding to sustainably elevate their global brands for the good life of tomorrow.

Following a joint welcome, Affiliate Members and Corporate Members will explore how brands can effectively nudge customer behavior, from within their own sphere of influence, and collectively, as some of the world’s leading consumer brands and services.

Attendees will examine case studies and take part in interactive discussions alongside peers and industry leaders as they jointly build upon best practices for brands to impart positive behavioral changes for more accessible and sustainable consumer lifestyles.

During the meeting, attendees will receive exclusive updates on Brands for Good, the growing coalition of brands and solution providers which emerged from compelling conversations held at past December meetings. Together, they have committed to harnessing their collective reach, resources, and influence toward becoming more sustainable brands that want to do better for people and the planet. Learn what’s on the horizon, and find out how your brand can get engaged.

Sustainable Brands' annual CMO Summit will take place on December 9, in conjunction with this meeting.  Register your CMO here.


Who should attend:

This meeting is exclusive to the SB Corporate Member and Affiliate Member networks.

In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.

*All SB member meetings operate under the Chatham House Rule.


Dinner details:

Date and Time: December 8, 2021; 6p EST

Dinner Location: BLACKBARN,19 E. 26th Street, NYC 10010

Hosted By: The Estée Lauder Companies


Travel details:

Sustainable Brands has secured a group rate at the Six Columbus Hotel. Starting at $239 per night, Members can book at the discounted rate here.


Travel by Alaska Air
Alaska Airlines is the official airline of the Sustainable Brands December meetings.

Creating lift through sustainability.
At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests, while continuing to evolve our practices to help keep the places we live and fly healthy and beautiful. Thinking about flying greener with us? Land a discount when you book on using the special Sustainable Brands code ECMD768


COVID-19 safety precautions:

Your wellbeing is our #1 priority. As such, all in-person attendees must show proof of full vaccination to join the dinner and meeting. Sustainable Brands is taking this step in accordance with our venue partner, Convene, and NYC Health. We will keep an eye on unfolding recommendations and provide updates to ensure our team and guests have a happy, healthy experience.