Meeting overview:
Each year, the Sustainable Brands member community gathers to discuss how we can collectively shift cultural norms and inspire our customers to adopt more sustainable behaviors. Corporate Members and Affiliate Members come together for a full-day meeting to uncover and apply best practices in behavior change. The day-long immersive member meeting will feature panels, sessions and workshops to better leverage the power of behavioral understanding to sustainably elevate their global brands for the good life of tomorrow.
Following a joint welcome, Affiliate Members and Corporate Members will explore how brands can effectively nudge customer behavior, from within their own sphere of influence, and collectively, as some of the world’s leading consumer brands and services.
Attendees will examine case studies and take part in interactive discussions alongside peers and industry leaders as they jointly build upon best practices for brands to impart positive behavioral changes for more accessible and sustainable consumer lifestyles.
During the meeting, attendees will receive exclusive updates on Brands for Good, the growing coalition of brands and solution providers which emerged from compelling conversations held at past December meetings. Together, they have committed to harnessing their collective reach, resources, and influence toward becoming more sustainable brands that want to do better for people and the planet. Learn what’s on the horizon, and find out how your brand can get engaged.
Sustainable Brands' annual CMO Summit will take place on December 9, in conjunction with this meeting. Register your CMO here.
Member Meeting Agenda:
8:00a EST - Breakfast & Morning Mingle (in-person only)
8:30a EST - Welcome & Objective-setting
9:00a EST - Brands for Good: Lessons & Learnings
Hear from leading voices at the nexus of sustainability and marketing as they present the latest industry tools developed by Brands for Good, partners and supporters.
9:45a EST - Morning Break and Open Networking (in-person only)
10:00a EST - Forum for the Future School of Systems Change Workshop: Systems-Change for Shifting Consumer Behaviors & Practices (in-person only)
Meeting attendees will have the opportunity to ground their understanding and practice of systems-wide consumer behavioral change through a 2-hour, Member-exclusive immersive workshop by change experts Forum for the Future. This workshop and accompanying breakout session will provide applicable models for deeper consumer nudging, and tactical tools to develop and apply behavior change techniques.
11:00a EST - Forum for the Future School of Systems Change Breakout Session: Systems-Change for Shifting Consumer Behaviors & Practices (in-person only)
12:00p EST - Lunch and Open Networking (in-person only)
1:00p EST - Closing the Intention-to-Action Gap for Ever-changing Consumers & Brands
More than facts and figures, join Member brands and ESG experts as they dive into a candid discussion on ‘how’ they are positively answering the consumers' call for more personal, purposeful paths to greater sustainability.
2:00p EST - Morning Break and Open Networking
2:15p EST - Packaging that Prompts Positive Impact & Growing Market Demand
Hear from Member brands across everyday CPG who are using the opportunities of thoughtful packaging and labels to meet their sustainability goals, exceed their business expectations and provide tools for consumers to build better behaviors in their daily lives.
3:15p EST - Afternoon Break and Open Networking (in-person only)
3:30p EST - Unhinging Habitual Behaviors for More Sustainable Lifestyle Practices
Explore how Philip Morris International is shifting their devoted consumer base toward better product preferences in this deep dive of their latest behavioral change initiatives.
4:30p EST - Closing Remarks
Who should attend:
This meeting is exclusive to the SB Corporate Member and Affiliate Member networks.
In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.
*All SB member meetings operate under the Chatham House Rule.
Dinner details:
Date and Time: December 8, 2021; 6p EST
Dinner Location: BLACKBARN,19 E. 26th Street, NYC 10010
Hosted By: The Estée Lauder Companies
Travel details:
Hotel
Sustainable Brands has secured a group rate at the Six Columbus Hotel. Starting at $239 per night, Members can book at the discounted rate here or email Donna Kopij dkopij@6columbushotel.com. Discounted rate available through November 19th.
Travel by Alaska Air
Alaska Airlines is the official airline of the Sustainable Brands December meetings.
Creating lift through sustainability.
At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests, while continuing to evolve our practices to help keep the places we live and fly healthy and beautiful. Thinking about flying greener with us? Land a discount when you book on alaskaair.com using the special Sustainable Brands code ECMD768
COVID-19 safety precautions:
Your wellbeing is our #1 priority. As such, all in-person attendees must show proof of full vaccination against Covid-19 (via vaccination card, app, or photo) to join the dinner and meeting. Sustainable Brands is taking this step in accordance with our venue partner, Convene, and NYC Health. Additionally, attendees will be required to wear masks indoors when not eating or drinking. We will keep an eye on unfolding recommendations and provide updates to ensure our team and guests have a happy, healthy experience.
Registration details:
Early in-person registrations (12/1) will receive a personalized "Excellence in Execution Series: Digitally Printed Packaging for Good" guide, a partner-exclusive playbook from Brands for Good and HP Graphic Arts to communicate your brand's values & purpose through packaging! Explore insights and proven practices from brands that have leveraged the power of product packaging to create measurable impact, and spread awareness. Register today, and enjoy your personalized copy on 12/9!
Please note that the deadline to register is Friday, December 3.