Meeting Overview:
This December will mark the fourth annual Chief Marketing Officer Summit, bringing together leaders in marketing from Fortune 500 companies such as Procter & Gamble, Visa, Target, and more. CMOs will come together to discuss how our collective efforts can shift cultural norms and inspire customers to adopt more sustainable behaviors.
The summit is held as a part of Sustainable Brands' Member Meeting, focused on changing consumer behavior. CMOs are able to attend the full event, beginning with a happy hour on December 8th. Please note that registering for the CMO summit allows access to the full event. View the Member Meeting agenda here.
We welcome CMOs to kick off their day (prior to the summit) alongside Members for our morning's events, before the CMOs break off for a focused two-hour session. All Members are encouraged to stay for the duration of the meeting, with CMOs able to rejoin the Members for the afternoon program.
CMO Summit Agenda:
10:15a EST - Welcome & Introductions
KoAnn Skrzyniarz, SB
10:30a EST - Mission & Vision
Marc Pritchard, P&G
10:45a EST - The CMO Sustainability Accelerator
Sustainable Brands will be joined by ANA and a selection of CMOs from the ANA CMO Growth Council, representing a new partnership for both organizations.
10:55a EST - Introduction to Discussion Breakout Session
CMOs will discuss barriers faced and solutions uncovered in reaching sustainability goals, in creating positive culture shifts, and in driving growth and innovation through sustainability.
11:00a EST - CMO Discussion Breakout Session
What are your barriers or challenges in reaching your sustainability goals? How were you successful in overcoming these? How do I innovate within sustainability to drive growth? How could this Accelerator help me drive growth?
11:30a EST - Breakout Readouts
11:55a EST - Wrap Up & Next Steps
Dinner details:
Date and Time: December 8, 2021; 6p EST
Dinner Location: BLACKBARN,19 E. 26th Street, NYC 10010
Hosted By: The Estée Lauder Companies
Travel details:
Hotel
Sustainable Brands has secured a group rate at the Six Columbus Hotel. Starting at $239 per night, Members can book at the discounted rate here or email Donna Kopij dkopij@6columbushotel.com. Discounted rate available through November 19th.
Travel by Alaska Air
Alaska Airlines is the official airline of the Sustainable Brands December meetings..
Creating lift through sustainability.
At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests, while continuing to evolve our practices to help keep the places we live and fly healthy and beautiful. Thinking about flying greener with us? Land a discount when you book on alaskaair.com using the special Sustainable Brands code ECMD768
COVID-19 safety precautions:
Your wellbeing is our #1 priority. As such, all in-person attendees must show proof of full vaccination against COVID-19 (via vaccination card, app, or photo) to join the dinner and meeting. Sustainable Brands is taking this step in accordance with our venue partner, Convene, and NYC Health. Additionally, attendees will be required to wear masks indoors when not eating or drinking. We will keep an eye on unfolding recommendations and provide updates to ensure our team and guests have a happy, healthy experience.
Registration details:
Early in-person registrations (12/1) will receive a personalized "Excellence in Execution Series: Digitally Printed Packaging for Good" guide, a partner-exclusive playbook from Brands for Good and HP Graphic Arts to communicate your brand's values & purpose through packaging! Explore insights and proven practices from brands that have leveraged the power of product packaging to create measurable impact, and spread awareness. Register today, and enjoy your personalized copy on 12/9!
Please note that the deadline to register is Friday, December 3.