Meeting Overview

This fall, SB Corporate Members will gather in Cartersville, Georgia, to explore how we can cultivate the business leadership required for a more sustainable, inclusive and equitable economy. Shaw Industries will host Members over two half-days at their Create Center—a stimulating environment designed to foster collaboration, a cross-pollination of ideas and greater engagement—located just outside of Atlanta.

At this meeting, we'll explore the essential role that transformational leadership plays on the path to becoming a sustainable brand. We will look at leadership examples from the bottom-up and inside-out. Member companies will discuss how they are enabling employees, activating the C-suite, and leading an entire industry.

Together, we’ll tackle some provocative questions and hear varied perspectives from within our community. We will also explore leadership on a personal level, each of us shaping concrete tactics we can use to approach others within our business who may be resistant to change. 

Jump to:

What You Will Learn

  • Learn about the sustainable design and realization of Shaw Industries' Create Centre
  • Hear how transformational leadership can manifest from different angles within the business
  • Invite your peers to weigh in on leadership struggles you may be facing
  • Learn tactics for overcoming resistance to change within the business
  • Distill this meetings' learnings into an actionable plan


Tuesday, September 10

11:00 am | Shuttles from airport to Cartersville (time to be confirmed)*

12:30 pm - 1:30 pm | Lunch

1:30 pm - 2:00 pm | Welcome & Introductions 
Susan Farris, Vice President of Sustainability & Corporate Communications at Shaw Industries
Darren Beck, Vice President, Corporate Member Network, Sustainable Brands

2:00 pm - 2:30 pm | The Role of Leadership in the Sustainability Journey 
Sustainable Brands

SB will highlight the pivotal points along a brand’s sustainability journey where transformative leadership can play a crucial role. We’ll examine where our member cohort places themselves along this journey through assessment on the SB Brand Transformation RoadmapSM. We’ll discuss some of the common leadership challenges that members in the room may be facing, and we’ll present examples of brand tactics that have overcome those challenges.

2:30 pm - 4:30 pm | Case Studies from Member Companies

Case studies are structured as 20-minute presentations followed by 20-minute in-depth Q&A with colleagues in the room.

Three member companies will share case studies that examine the different ways that sustainability leadership has (or has not yet) emerged for their organization.

Supporting change-makers inside the business: Shifting a business to a fully sustainable model requires creative and unique approaches, and it’s important to support people throughout the business who approach sustainability with a fresh mindset. Learn about a creative approach that one brand is taking to drive new leadership behaviors and organizational change to succeed in the future.

Active leadership from the C-suite: What does true C-suite leadership on sustainability look like today? How is this brand’s CEO activism helping to reshape the landscape in which it operates, and how is that leadership impacting the business? 

Leading within an industry: Blazing a new trail within your industry is not an easy journey to make. How did this business decide to take the first step, how did they bring stakeholders on board and what were the challenges they faced and benefits they realized after making the leap?

4:30 pm - 5:30 pm | Community Problem Solving

Community Problem Solving sessions advance our collective sustainability agenda by tapping into the knowledge and experience that is present in the room at member meetings. Discuss a leadership-related issue that you may be facing with other members to gather their thoughts and feedback.

To learn more and/or present a topic at this session, reach out to Alex Smith

6:30 pm | Dinner at Barnsley Resort

Gather with fellow members for a relaxed dinner to close out our first day of discussion. 

Wednesday, September 11

8:30 am - 9:00 am | Light Breakfast

9:00 am - 9:30 am | Activity

9:30 am - 11:30 am | Transformational Leadership Workshop

After considering the role of leadership on your own sustainability journey and hearing case studies from your peers, dive into a workshop that will help you to effect positive change within your business. Consider how you can apply key leadership characteristics to design an actionable plan for navigating tough conversations. 

11:30 am - 12:00 pm | Closing Comments 
Darren Beck, Vice President, Corporate Member Network, Sustainable Brands

12:00 pm | Meeting concludes, shuttles depart to airport (time to be confirmed)*

*An optional fun activity prior to Day 1 or immediately following Day 2 may be added to this agenda. 



Who should attend:

This meeting is exclusive to the SB Corporate Member Network.

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question – How can their brand prosper while leading the way to a better future?

In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.

This meeting focuses on the theme of transformational leadership. The meeting is open to all representatives from member companies, especially those with an interest in building their own leadership skills and capturing stories of leadership in the sustainability space. We recommend that our members extend this meeting invitation to colleagues within the business; for example, those who may be less familiar with or skeptical towards corporate sustainability. 

Former member meeting attendees include: VP ESG Strategy; Marketing Director; Chief Sustainability Officer; Communications Manager; Sustainability Manager; Director Diversity, Equity & Inclusion Strategy; Finance Director; Chief Brand Officer; VP Brand Strategy; Senior Manager, CSR.

All SB Corporate Member Meetings operate under the Chatham House Rule.


Meeting Details


We recommend members stay at Barnsley Resort with the group discounted rate, starting at $199/night. Please note that dinner will also be taking place at Barnsley Resort. Due to the fall foliage season, we recommend guests book as soon as possible, as inventory will start filling at the beginning of summer.

To book, contact Barnsley directly at 877.773.2447 and let them know you are with the Sustainable Brands/Shaw group.

Meeting Venue
Shaw Industries - Shaw Contract/Patcraft Create Centre
Cartersville, Georgia  

Shaw Industries will be providing a free shuttle to and from this event from the two closest airports - Chattanooga Airport (CHA) and Hartsfield-Jackson Atlanta International Airport (ATL). Reserve your seat on the shuttle in your member meeting registration using the form on the right-hand side of this page.

The shuttles will leave the airports at 11 am on Tuesday, September 10 for incoming flights and arrive at the airports at 1:30 pm on September 11 for outgoing departures. During the meeting, transportation will also be provided between the meeting venue and the main conference hotel, Barnsley Resort.

If you reserve a seat on one of the airport shuttles when you register for this meeting, we will be in touch with further details and to obtain your flight information.

If the free shuttles are not an option due to your travel timing, both the Chattanooga and Atlanta airports offer a range of rental car and rideshare options that you can arrange:
          Chattanooga Airport Ground Transportation
          Hartsfield-Jackson Atlanta International Airport Ground Transportation

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