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The SB Brand Transformation RoadmapSM

A new tool that helps companies navigate the journey to true sustainability

The SB Brand Transformation RoadmapSM is a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed for mainstream brands and businesses who are navigating their journey towards more sustainable business practices.

It's a practical and flexible tool that provides an opportunity for continuous improvement and goal prioritization. It is built on and supports existing thought leadership and best practices. The tool applies to companies regardless of leadership style, sustainability focus, industry sector, and rate of momentum that a company has around sustainability.


Structured around 5 Key Characteristics


  1. Purpose Beyond Profit 
  2. System-wide Brand Influence 
  3. Regenerative Operations 
  4. Net Positive Products and Services 
  5. Transparent and Proactive Governance 


The SB Brand Transformation RoadmapSM  is a new and exciting development for us at SB, we’re delighted that you are interested in knowing more about it. Currently, access to the tool is available as an exclusive benefit to SB Members only. Check your status for corporate membership or affiliate membership to see if you can use the roadmap.


Developed by Sustainable Brands® in collaboration with a select team of SB Advisory Board members, including:
  • Kevin Hagen – VP Environment, Social & Governance Strategy, Iron Mountain
  • Kevin Moss – Global Director of Business Center, World Resources Institute
  • Laura Palmeiro – Sustainability Integration Lead, Danone and Senior Advisor, UN Global Compact
  • Virginie Helias –  Chief Sustainability Officer, Procter & Gamble
  • Daniel Aronson – Founder, Valutus
  • Dave Stangis – Chief Sustainability Officer, Campbell’s Soup Company

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