Meeting Overview

Our next Corporate Member Meeting comes at the tail end of SB ‘19 Paris, Europe’s largest event focused on sustainability and innovation. The meeting will be held in the center of Paris at the headquarters of creative design agency Pixelis. Join your fellow members in the perfect setting to spark creativity and inspire you to think outside of the box.

SB Corporate Members have complimentary access to the SB Brand Transformation Roadmap, which helps us to establish a common understanding of where each of us sits on our path to becoming a fully sustainable brand. At this meeting, we’ll invite you to examine your journey thus far and we'll take a look at how purpose-driven design innovation emerges along that path. 

Applying a sustainability lens to design innovation can give your company an edge by bringing fresh focus to the design of products, services and business models. Even the best design vision is only as good as its execution, so we’ll hear a firsthand case study from member representatives to uncover the solid techniques that are leading to successful collaboration for design innovation.

We’ll focus on building trust and broadening perspectives in a unique workshop that will equip you with methodologies to rethink your brand. A community problem solving session will allow you to crowdsource expertise from other members in the room help to tackle challenges that you might be facing. We’ll also work time into the day for everyone to ‘recharge’ by taking a conscious break. 

Take full advantage of your membership and join us in the heart of Paris for a full day of networking, collaborating, and learning! 

 

Jump to:

What You Will Learn

  • Examine where purpose-driven design innovation emerges along the journey to becoming a sustainable brand
  • Probe into successful and unsuccessful innovation projects across several industries, talk with the project leaders, and extract key learnings
  • Pose your own design innovation challenge to the room to tap into the member network for in-person advice and support
  • Take part in a creative workshop with your peers to collaboratively spark sustainable design concepts and bring actionable insights back to your team

 

Agenda

Thursday, April 25

8:30 am - 9:00 am | Arrivals & Breakfast

9:00 am - 9:30 am | Welcome Remarks & Introductions 
Darren Beck, Senior Director, Corporate Membership, Sustainable Brands
Guillaume Richard de Vesvrotte, PIXELIS Branding For Good

About SB, our community and about YOU

9:30 am - 10:00 am | SB: Design Innovation and the Sustainability Journey
Tamay Kiper, Associate Director, Member & Advisory Services, Sustainable Brands

By examining case studies from brands at different points along the SB Brand Transformation Roadmap, we’ll learn how design innovation manifests for brands as they move forward on their sustainability journey.

10:00 am - 11:15 am |  Corporate Member Panel & Discussion
Conversation with Tom Szaky, CEO of Terracycle, and Corporate Member companies, including:
Chris Daly, VP Supply Chain Strategy, Transformation and Sustainability at PepsiCo
Gabriela Hernandez Galindo, Global Sustainability Director at Danone
Myriam Cohen-Welgryn, Regional President Pet Nutrition Europe at Mars

In this panel, hear directly from corporate members who are part of the Loop Initiative - a system of product packaging that shifts ownership of packaging waste from the consumer to the producer by enabling goods to be returned, refilled, and redelivered.

The panel will focus on equipping you with takeaways on how to replicate similar collaborative models, by going in-depth into the process of building the initiative. 

Panelists will explain how they brought other departments within their company on board, how they adjusted their systems to accommodate this new business model, and how are they monitoring costs and successes associated with the program. 

11:15 am - 11:30 am | Morning Break

11:30 pm - 12:40 pm | Community Problem Solving
Vidar Gundersen, Global Sustainability Director, BioMar

Community Problem Solving sessions advance our collective sustainability agenda by tapping into the knowledge and experience that is present in the room at member meetings. In this session, we will explore how member companies can organize to effectively spot opportunities for sustainability-inspired innovation. Vidar Gundersen, Global Sustainability Director at BioMar, will briefly share how BioMar has begun to approach this question, and will invite input from others in the room as to how they are solving for it.

12:40 pm - 1:40 pm | Lunch

1:40 pm - 2:00 pm | Recharge Activity 
David Amar, Circular Economy Pioneer, Positive Impact Designer, Founder of Nous Sommes Le Futur

David has expertise in a unique variety of fields. As an expert on the circular economy and cradle to cradle design, but also an accomplished meditator, he uses a holistic approach to shape a context where values and vision can evolve, creating new strategies to implement and bring about change. David will lead us through a session to open our minds and quiet preconceived notions about design. 

2:00 pm - 4:30 pm | Innovation Workshop: Pushing Your Brand Forward - Are You Future-Proof?
Aurélia Carré, Positive Branding Generator and Claire Bourrasset, Positive Change Accelerator, at PIXELIS Branding For Good

This workshop will highlight the inevitable reinvention of existing brands in the face of growing environmental and social issues, and will challenge you to confront the ways in which your brand will need to adapt.

We will cover concrete cases of brand reinvention and uncover changes that can be made throughout the company, considering different elements of the business such as supply chain and packaging.

Learn how to harness innovation in a way that creates value for your company, through methodologies that allow you to rethink your brand.  

Workshop will include a 10-minute break.

4:30 pm - 4:45 pm | Reflect Activity 
David Amar, Founder & Creative Director, Nous Sommes le Futur

Expert meditator David Amar will close out our workshop by facilitating space and time to reflect on key takeaways.

4:45 pm - 5:00 pm | Closing Remarks
Darren Beck, Senior Director, Corporate Membership, Sustainable Brands

 

 

Who should attend:

This meeting is exclusive to the SB Corporate Member Network.

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question – How can their brand prosper while leading the way to a better future?

In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, solutions and best practices to successfully field market-leading better brands.

This meeting focuses on the theme of design innovation. The meeting is open to all representatives from member companies — especially those seeking inspiration, guidance or collaborators to design groundbreaking business models, services, and product offerings that stem from social and environmental innovation.

*All SB Corporate Member Meetings operate under the Chatham House Rule.

 

Meeting Details

Flight & Hotel

Book your flight and hotel at discounted rates here.


Please note, the platform to receive special rates for Paris travel is part of the special rates platform for the SB'19 Paris conference. Simply fill out the form to create a profile and receive full access to the discounted rates.

Filling out this form does not register you for the conference or this member meeting. Please register for each event separately. Don't hesitate to reach out if you have questions.

Meeting Venue
Pixelis Headquarters
127 Avenue Ledru-Rollin
75011 Paris
France

Transportation
All activities will take place in Paris. Public transit or walking is recommended.

Attire
Business casual