Complimentary Webinar

Pull Factor Project: Shifting Culture Towards Sustainable Living

Tuesday, July 24, 2018
9 am - 10 am PST | 12 pm - 1 pm EST




For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.

To meet this moment, Sustainable Brands is launching a peer-to-peer collaboration of human insights experts, marketing leaders and sustainability practitioners to better understand the dynamics of desire and human behavior change so we can increase brand relevance, grow market share and fuel the shift towards a culture of sustainable living.

Join Procter & Gamble, Sustainable Brands and BBMG so you can learn how to become a part this exciting collaboration of brands leading a new way forward for business and brands.

What You Will Learn

  • Who already committed to the #BrandsforGood Collaboratory and why.
  • The objective of the Pull Factor Project
  • How to equip marketers with insights, practices and tools to increase brand relevance, grow market share and fuel a culture of sustainable living.
  • BBMG's research methodology for creating an actionable toolkit for marketers and brand leaders to design communications that drive business growth while shaping a culture of sustainable living.
  • How can your brand uniquely drive culture towards sustainable living?
  • How we will codify what we’ll learn into an actionable toolkit.

About The Speakers

Guusje Bendeler

Raphael Bemporad - Founding Partner, BBMG

As Founding Partner of BBMG, Raphael Bemporad unites branding, sustainability and innovation to help organizations unleash shared value.

An expert in brand strategy, CSR/cause marketing, public affairs and social innovation, Raphael is a passionate champion for a new approach to branding that’s driven by participation, collaboration, shared values and mutual relationships.

He has directed recent branding and marketing programs for clients such as Adidas, CLIF Bar, Disney, Earthbound Farm, Eileen Fisher, Esteé Lauder, Johnson & Johnson, L’Oréal Paris, NBC Universal, Nestlé, Samsung, Target and Walmart. He has also worked with many leading nonprofits including ASPCA, Greenpeace, Ocean Conservancy, Planned Parenthood Federation of America and Rainforest Alliance as well as foundations such as the Case Foundation, Ford Foundation, Kresge Foundation and the Robert Wood Johnson Foundation.

Tyler Wagner


Nicole Pontes - Senior Strategist, BBMGNicole’s experience is rooted at Columbia University, where she earned her Masters in Sustainability Management. After graduating, she realized that the planet needed a seat at the table at that all-important starting point when companies and brands are developing new ideas, products, services, and campaigns. Since joining BBMG in 2014 Nicole has worked with clients such as The Rainforest Alliance, Planned Parenthood, PepsiCo, prAna, IKEA, Virgin, and CaringKind. Prior to BBMG, she worked as a strategist at Havas Worldwide, identifying cultural trends, conducting consumer research, building business cases for innovation pipelines, and building narratives around sustainability accomplishments. She also did prior stints at Young.

Social Media

  • Twitter: @itsbbmg
  • Hashtags: #brandsforgood



This webinar has ended.

Thank you for your interest in this special Sustainable Brands webinar. Recorded webinars are always available after the live webinar in SB Library.