Complimentary Webinar

Why Doing Good Is No Longer Enough: Incorporating Your Stakeholders on Your Journey toward a Purpose-Driven Brand

Thursday, September 20, 2018
10 am - 11 am PST | 1 pm - 2 pm EST




In today’s world, brands with a purpose, philanthropic, or social responsibility component is the expectation, not the exception. Most C-level executives have now bought off on the concept of some degree of social impact – whether that be donating time, money, in-kind, and more. Most organizations, large and small, know how important it is to involve employees and consumers in social impact initiatives. But, the social causes employees and consumers care about are changing drastically. Catalist will discuss the results from a recent landmark study around consumer/cause affinities. In today’s charged sociopolitical culture and growing consumer personalization, how should your brand evolve your social impact commitments to better resonate with what stakeholders care about now and in the future?

What You Will Learn

  • What social causes your consumers value and why
  • How consumers want the brands they support to engage in social issues
  • How to find the right issues for your brand and why
  • How to move beyond “Good Enough” to a longer term “Integrated Purpose”
  • How other brands have accomplished Integrated Purpose and what that means for their bottom line
  • How to leverage data to move beyond one-and-done social impact partnerships

About The Speaker

Guusje Bendeler

Brittany Hill - CEO and Co-Founder, Catalist

As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill is the CEO of Catalist, the industry's only matchmaking and measurement platform for companies and causes, with a proven track record of raising 35% more funds for social causes. As a social good technology entrepreneur, Brittany is behind some of the industry’s most innovative products and tools that help nonprofits and companies elevate their social impact.

Brittany’s extensive background in the nonprofit and agency sectors supports her vision for revolution in social good technology solutions. Mrs. Hill has built multi-channel partnerships and award-winning campaigns with some of the most notable blue-chip nonprofit organizations (American Heart Association, UNICEF, Marine Toys for Tots Foundation, Make-A-Wish International) and corporate brands (Pepsico, General Mills, Hasbro, Best Buy).

Brittany’s trendsetting insights have been featured in Forbes, Huffington Post, TIME,, among others. She is a seasoned speaker on the topics of data-driven cause alliances, social impact measurement, industry trends, people analytics and cause partnership sales, with previous engagements at Sustainable Brands, SXSW, Engage for Good (formerly Cause Marketing Forum), Momentum and various national nonprofit conferences.


Maggie Hureau

Maggie Hureau - Senior Manager of Impact Giving, Harry's

Maggie Hureau started her career in service when she joined City Year Boston as an AmeriCorps member. After graduating from Eugene Lang College at The New School, Maggie went on to work at City Year New York managing AmeriCorps members through their year of service to schools in East New York, Brooklyn. The direct service work in schools and communities across New York City lead her into the development and partnership space so she could help increase organizational impact and reach. For five years Maggie worked at City Year to help develop multi-year national partnerships between the organization and corporate partners. In February 2018, Maggie joined the Harry's team as the Senior Manager of Impact Giving, driving the company's social impact work.

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