Carbon has a bad name. Businesses, institutions and policymakers have struggled to respond to the idea that if we reduce our carbon emissions and shrink our carbon footprint, we can defeat the ‘carbon enemy.’ But carbon is not the enemy we perceive it to be. What if the world’s cities revered and cultivated carbon as an asset in soil, plants and durable earthbound forms, and reduced carbon as a liability in the atmosphere?
In this series of Sustainable Brands “fireside chats” with William McDonough, the visionary architect and designer
Bill has invited the Sustainable Brands community to join the discussion, to pool our collective creativity and ingenuity to help move the conversation – and implementation – to the next level, so we invite you to submit questions to help us frame each discussion.
What You Will Learn:
In this, the fourth in our series of "fireside chats," Bill will:
McDonough has written and lectured extensively on design as the first signal of human intention. He was commissioned in 1992 to write The Hannover Principles: Design for Sustainability as guidelines for the City of Hannover's EXPO 2000, still
McDonough advises commercial and governmental leaders worldwide through McDonough Innovation. He is also active with his architecture firm, William McDonough + Partners; as well as MBDC, the Cradle to Cradle® consulting firm co-founded with Braungart. Together they also co-founded two not-for-profit
In 2012, McDonough was invited to become the subject of Stanford University Libraries' first "living archive," a real-time collection of his work.
Listen to the first three webinars in our series:
Thank you for your interest in this special Sustainable Brands webinar. Recorded webinars are always available after the live webinar in SB Library.