Complimentary Webinar

Circular Economy - a new formula for resources and growth

Wednesday, September 7, 2016
10am-11am Pacific Time


The vision of a circular economy is a shift from the current more linear (take – make – dispose) economy to one that is based on closed resource loops powered by renewable energy. For the chemical industry, a circular economy brings opportunities for new business models, new solutions and, consequently, additional costumers. The chemical industry may well be approaching a new "golden age"; innovations from chemistry are key to enable a circular economy.

BASF pursues two complementary approaches to achieve the key objective: decoupling value generation from increased resource use and waste generation. BASF's Verbund principle is a perfect example of how a company can already implement a circular economy with its own production. Within the Verbund, we use by-products from one plant as raw material for another plant. Therefore, the Verbund uses energy and raw materials efficiently, the generation of waste is avoided as much as possible. However, a circular economy is also about changing raw materials, most recently by using renewable raw materials based on organic waste and initializing new business models. In the future, profit will be made from a provided service or expertise rather than per ton of product sold. This requires a new way of thinking. BASF collaborates with customers to further develop products and solutions that make use of natural and technical loops.

In this webinar, Dirk Voeste, Nikolaus Raupp and Jan Kluegge from BASF will provide an overview about how the circular economy impacts BASF business. Join us to gain firsthand insights into how the transition from a linear to a more circular economy could result in significant changes in business models and value drivers across many industries. And hear about how to generate business opportunities and how to exploit value. Furthermore, examples will be shared how BASF collaborates with customers to close natural or technical loops throughout the value chain.

What You Will Learn:

  • Learn how a circular economy brings opportunities for new business models, new solutions and, consequently, additional customers.
  • Understand that a smart circular economy concept has to be designed into the product, process, use and re-use system right from the beginning.
  • Learn about the challenge to manage complex and collaborative circular networks that involve heterogeneous resource flows.

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About The Speakers

Dirk Voeste Vice President of Sustainability Strategy at BASF SE, is responsible for the development and implementation of BASF's sustainability strategy, including its integration into the company's business activities and decision making processes. His responsibilities also include the execution and application of Eco-Efficiency Analysis, sustainability measurement and evaluation, as well as stakeholder relations activities related to sustainability.

Dirk Voeste graduated with a Ph.D. in biotechnology and agricultural botany from University Bonn in Germany and a M.Phil. in Post Harvest Technology from the Cranfield Institute of Technology in England. After his studies he was the responsible scientist for the development of a closed equilibrated aquatic ecosystem in cooperation with NASA, USA. Since 1998 he has held various positions in the field of biotechnology, breeding and crop protection. At BASF SE Dirk previously held responsibilities in research as well as in global marketing functions. Among others he was Head of Sustainability and Product Stewardship for the Crop Protection Division.

Nikolaus Raupp is Global Sustainability Manager at BASF Division for Dispersions & Pigments and responsible for the BASF Biomass Balance Approach. Nik has studied Economics and Japanese at University of Bonn and Keio University in Tokyo. He graduated with a Ph.D. from University of Duisburg-Essen for his thesis on financing of biotech companies in Japan. In previous positions, Nik has worked as an internal auditor in BASF and as a project manager for the Association of German Biotech Companies.

Jan Kluegge, Head of Marketing Ready Mix Europe at BASF Construction Solutions GmbH, is looking after BASF's offerings to the concrete industry in Europe. Implementation of new, resource efficient products and services with concrete producers is a key task of Jan's role.


This webinar has ended.

Thank you for your interest in this special Sustainable Brands webinar. Recorded webinars are always available after the live webinar in SB Library.