As a global media platform, Sustainable Brands is in touch with hundreds of thousands of sustainability, brand strategy, marketing and innovation leaders on six continents. Thematically, we cover a lot of ground within our live events, member group and digital content, but there is one aspect to every topic that tends to be brought up all the time, everywhere — the ROI of sustainability. It can come in many forms, but it's always there. And we've been doing our best to help answer the multiple omnipresent questions that surround it. It's been addressed at virtually all Sustainable Brands events, one way or another, and it regularly appears in our digital content under tags such as #BusinessCase and #NewMetrics.
In a continued effort to distill and curate valuable content for our community, we have also put together this complimentary compilation of 22 research studies that collectively demonstrate the positive ROI of sustainability from a variety of angles, including company revenue, stock performance, product-level profitability, brand reputation, employee and consumer engagement benefits, accounting for externalities, reduced risk exposure, and more. Needless to say, this is not a comprehensive collection — think of it, rather, as our 'greatest hits,' or the studies that we like to keep in our back pocket for when our readers or attendees ask us about the most compelling research showing positive ROI of corporate sustainability. There are, of course, a number of individual company case studies that address this topic as well, and we invite you to stay tuned for another summary report on those in the near future.
For the time being, enjoy this collection, make the most of it, show it to your boss, and let us know what you think!
What You Will Learn: