P&G Case Study Creating a Sustainable Supply Chain through Innovative Partnerships

The overarching goal of the partnership between Procter & Gamble and Domtar was clear: developing an increased supply of FSC-certified wood pulp fiber in the southeast U.S. to create sustainable consumer products. Domtar and P&G formed a unique, corporate-to-corporate partnership based on a common objective — developing a strategy to create their own supply of FSC-certified fiber when there was not enough supply. Domtar and P&G created their own supply by seeking out individual landowners in the southern United States and convincing them to seek FSC certification for their lands.

This case study will explore the nature of the partnership, the relationships with the landowners and the incentives to certify their land, as well as challenges, successes, and lessons learned from this successful and on-going program.

What You Will Learn:

• How did a unique corporate partnership help increase the supply of Forest Stewardship Council® certified wood fiber in a mutually beneficial way?
• How did two organizations collaborate to engage landowners and build trust?
• How did two organizations connect all elements of the supply chain?
• Three key lessons to create effective and efficient ongoing partnerships