In 2012, AT&T unveiled the Eco-Ratings labels to provide consumers insight into the environmental details of AT&T-branded devices. Eco-Ratings started out as a way to engage customers and begin the conversation around environmental aspects of the products but, as the rating system evolved, it has influenced and encouraged factories and suppliers to innovate and improve their impacts, as well. Original Equipment Manufacturers (OEMs) have collaborated and joined in on the challenge, allowing for industry-wide innovation. The success of the system combined with the evolving sustainability landscape led the way for Eco-Rating 2.0 – a refreshed rating system that includes analysis of social criteria, as well as more rigorous environmental criteria.
Fast forward to today, Eco-Ratings system became a fundamental component of the company's sustainability and business strategy to engage consumers. The results of the system demonstrate that consumers demand to know about the social and environmental impacts of their devices, and that the eco-ratings are now extremely important to consumer purchasing decisions.
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