Complimentary Case Study

AT&T’s Eco-Ratings Empower Customers

In 2012, AT&T unveiled the Eco-Ratings labels to provide consumers insight into the environmental details of AT&T-branded devices. Eco-Ratings started out as a way to engage customers and begin the conversation around environmental aspects of the products but, as the rating system evolved, it has influenced and encouraged factories and suppliers to innovate and improve their impacts, as well. Original Equipment Manufacturers (OEMs) have collaborated and joined in on the challenge, allowing for industry-wide innovation. The success of the system combined with the evolving sustainability landscape led the way for Eco-Rating 2.0 – a refreshed rating system that includes analysis of social criteria, as well as more rigorous environmental criteria.

Fast forward to today, Eco-Ratings system became a fundamental component of the company's sustainability and business strategy to engage consumers. The results of the system demonstrate that consumers demand to know about the social and environmental impacts of their devices, and that the eco-ratings are now extremely important to consumer purchasing decisions.

What You Will Learn:

  • How did AT&T design and expand upon its Eco-Ratings system in a way that engaged customers and improved the sustainability profiles of the devices?
  • What are the seven factors for the success of AT&T Eco-Ratings system?
  • How has the Eco-Ratings system helped the company to gain a holistic view of its entire portfolio across its lifecycle?
  • How has the multi-stakeholder collaborative effort helped the development of the Eco-Ratings system?

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