Accelerating Brand Transformation
Virtual March Member Meeting

March 21st & 22nd, 2024 | 8:00AM - 5:00PM ET
 

Meeting Overview

Now more than ever, today's consumer brands are being tasked with meeting stakeholder expectations to drive and achieve positive growth for their industries. But what is good growth and how are profitable businesses achieving it? Join us at the upcoming March 2024 Member Meeting, where brand leaders and subject-matter experts will share their ongoing migration from business-as-usual toward authentic Good Growth for purposeful and profitable business. 

• Hear how brands are defining this evolving growth model, and why 8 in 10 SB Members are actively transforming their brands to meet ESG expectations and goals
• Discover new and proven tools, and frameworks brands are using to measure and report impacts 
• Learn how brands are overcoming barriers across stakeholders, structures, and systems to steer business toward positive sales and solutions
• Connect with likeminded business leaders, communication practitioners and sustainability experts to foster cross-industry relationships for accelerated systems-wide Good Growth.

This gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable the co-creation of solutions that drive progress for all.

Agenda

Thursday, March 21, 2024 

1:00 (30 min) Welcome & Member Host Spotlight
Mike Dupee, COO & Interim VP, Membership, SB
Jose ‘Pepe’ Gorbea, Global Head of Brands Innovation, HP Graphic Arts

1:30 (60 min) Executive Spotlight: Accelerating Good Growth by Amplifying Positive Business Strategies and Frameworks
Carlos Lahoz, Lead Industrial Print Sustainability Strategist, HP Graphic Arts
Jim Hartzfeld, Head of Sustainability, CHEP North America 
Aman Singh, Director, Global Communications - Sustainability, Walmart

Join multi-national senior executives for this candid discussion on the importance of identifying and driving positive ESG strategies from the core of the business.  Listen as HP Graphic Arts shares their governing Amplify Impact corporate strategy, and segue into an open dialogue among key brand leaders leading with exceptional and replicable sustainable business concepts.Learn from their practices and pitfalls as they expound on developing positive business strategies and frameworks - aptly referred to as Good Growth. 

2:30 (45 min) Community Problem Solving: How Can I Help? Accelerating Systems Change by Identifying and Collaborating with Cross-Functional Sustainability Champions
Christine Smitz, Director, Sustainable Brand Transformation, SB

Kick off this 2-day meeting by getting to know each other, as brand leaders, sustainability practitioners, and change agents for a better tomorrow. In this dynamic exercise, meet and gather with like-minded functional leaders to learn how to interact and engage together better through a variety of interpersonal icebreakers and conversation starters.

3:15 (30 min) Purposeful Break

3:45 (15 mins) Preview: What You Will Need to Know About Impending U.S. EPR Disclosures in 2024
Rebecca Schwartz Altholz, EPR Data Consultant, Reverse Logistics Group 

Brand holders and retailers in the United States will soon have to report specific data about product packaging. Reporting inaccurately (or after deadlines) could lead to increased EPR fees or even fines. Attend this educational preview session to learn about the growing importance of EPR regulations in the US ahead of an upcoming June Discussion Group, and add your questions to the agenda.
 

4:00 (30 min) Workshop: Accelerating Good Growth through Brand Purpose and Quantifiable Value
Cali Pitchel, SVP, Brand & Corporate Strategy, Porter Novelli

For brands undergoing a true transformation toward sustainable regeneration, understanding your ROI is pivotal to engage leadership in the ongoing journey. Join Porter Novelli, positive purpose and impact experts, to explore how sustainable investments and commitments can positively impact your brand value, employee engagement, revenue and other growth evaluations with their exclusive Purpose Quotient Metric methodology. For Members who have taken their annual Brand Transformation Roadmap assessment, discover how to use your scores to further your brand insights through this new and complementary approach.

4:30 (15 min) End of Day 1 Wrap Up

Friday, March 22, 2024

8:00 (15 min) Welcome Back: Day 2
Mike Dupee, COO & Interim VP, Membership, Sustainable Brands

8:15 (45 min) Fireside Chat: Accelerating Good Growth by Redesigning Sustainable Supply Systems &  Products  
Jose ‘Pepe’ Gorbea, Global Head of Brands Innovation,  HP Graphic Arts
Claire Brierley, Innovative Product Development Leader, Walmart
Kelly Beck, Co-Founder, Accomplis

Explore how brand leaders are proactively reimagining the sustainability challenges of their supply chain into business solutions and opportunities for Good Growth at scale. From R&D to EOL, learn how brands are reconfiguring product and manufacturing systems to reduce GHG emissions, create sustainable business offerings, and support social well-being for those along its process. 

9:00 (30 min) Preview: Purpose-driven Research to Support Sustained Good Growth
Amanda Ginzburg, Partner and Chief Growth Officer, Co: Collective
Neil Parker, Co-founder and Chief Strategy Officer, Co: Collective

9:30 (30 min) Purposeful Break 

10:00 (90 min) Workshop: Applying Principles to Communicate Brand Values and Avoid Green Hush
Elizabeth Doty, Director, Corporate Political Responsibility Taskforce, Erb Institute, University of Michigan

Join this open dialogue around ESG backlash, resisting the green hush trend, and supporting each other as we embrace transparency around our sustainability initiatives. In this 2-part workshop, uncover the tension brands are experiencing around green hush, and receive tools to equip brand leaders with principles to communicate with confidence and navigate pushback.

11:30 (30 min) End-of-Day Reflection
Mike Dupee, COO & Interim VP, Membership, Sustainable Brands

Who should attend

Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.

We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.

*All SB member meetings operate under the Chatham House Rule.
 

Registration details:

Registration will close on March 14th at 6:00PM ET