Shifting Customer Demand and Behavior
Virtual March Member Meeting
December 4th, 2025 | TBD
Meeting Overview
Engaging customers in sustainability efforts enables us to increase the reach and impact of these programs, while simultaneously driving demand. Each December, the Sustainable Brands Member Network gathers for a full day of interactive learning and community-led insights on the intersectionality of Marketing and Sustainability. Specifically, we explore how we can collectively shift cultural norms and inspire customers to demand and adopt more sustainable behaviors.
On December 4th, senior Marketing leads, Sustainability practitioners, and brand experts who influence sustainable communications in their organizations will come together for SB's immersive Member-led meeting. Amazon will host the 2024 meeting, and feature panels, sessions, and workshops on:
- Defining good, purpose-driven growth through brand transformation, including responsible tech as a force for good growth and leveraging artificial intelligence to drive DEI acceleration
- Using frameworks to measure the ROI of sustainability and social impact
- Overcoming systemic structural barriers to steer business toward positive sales and solutions, and navigating the tension between driving change and playing it safe
This gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable co-creation of solutions that drive progress for all.
Agenda
Thursday, December 4th, 2025
Details to follow
Who should attend
Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.
We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.
*All SB member meetings operate under the Chatham House Rule.
Registration details:
Registration will close Monday, December 1, 2025.
If you would like to register beyond that date, please reach out to your account director for availability.