Shifting Customer Demand and Behavior
December Member Meeting

December 12th, 2024 | 8:00 AM – 5:00 PM ET
In-Person & Virtual

 

Hosted by: Amazon

Hudson Yard Offices | 5 Manhattan West, New York City NY 10001

 

Meeting Overview

Each December, the Sustainable Brands Member Network gathers for a full day of interactive learning and community-led insights on the intersectionality of Marketing and Sustainability. Engaging customers in sustainability efforts enables us to increase the reach and impact of these programs, while simultaneously driving demand. This December, we’ll explore how we can collectively shift cultural norms and inspire customers to demand, and adopt, more sustainable behaviors. 

Join us as we explore how corporate-driven sustainability efforts can shift consumer culture, driving demand for transparency and ethical practices.

Highlights Include:

• Brand-inspired initiatives that aim to enhance business performance and also contribute to systemic change within society

• Driving demand for more sustainable products and services, leading behavior change towards sustainable lifestyles

• Collaborating with other solution-oriented organizations to bring innovative and emerging options to larger communities at scale

On December 12th take part in an engaging discussion on how the collective actions of brands can pave the way for a sustainable future, ultimately transforming the relationship between businesses and consumers for the betterment of our planet. This gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable co-creation of solutions that drive progress for all.

This gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable co-creation of solutions that drive progress for all.

Agenda

Wednesday, December 11th, 2024

6 pm Member Social Gathering (details below)

Thursday, December 12th, 2024 

7:30-8:15 am: Member Breakfast

8:15 am: Welcome 

9:00 am: Executive Open Discussion 

10:00 am: Purposeful Break

10:30 am: Sustainable Consumer Insights into Innovation and Design Workshop

Noon: Member Lunch 

1:00 pm: Reframing Retail & E-Commerce Carbon, Consumers & Consumptive Culture Panel

1:45 pm: Leveraging Beauty to Bridge Sustainable Intentions to Action

2:30 pm: Home Goods: Opting into Smart Technology to Reduce Harm and Do Good

3:15 pm: Purposeful Break

3:45 pm: Driving Behavioral Transformation through Sustainable Transportation  

4:15 pm: Executive Reflection & Closure 

4:30 pm: End of Program

Who should attend

Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.

We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.

*All SB member meetings operate under the Chatham House Rule.
 

Bring A Guest

 

Do you have a colleague at another company who would make a great addition to the SB Member Network? If so, we welcome you to bring them as a guest to this Member meeting. There are limited guest seats available so please contact us today to learn more about how to extend this exciting offer. Contact us at engage@sustainablebrands.com for details.
 

Social gathering details

In-person Exclusive Networking Dinner:

 

Travel details

Travel - 

 

Hotel - 6 Columbus Hotel

308 W. 58th St., New York City, NY 10019

 
The hotel booking link is valid until Monday, November 12, 2024.
 

Registration details:

 

Registration will close on Monday, December 2, 2024. 

If you would like to register beyond that date, please reach out to your account director for availability.