Scaling Future-Fit Innovation
April Virtual Member Meeting
 
Hosted by: Braskem



 

Meeting Overview

Join the April SB Member Meeting for a dynamic exploration of how consumer brands are scaling future-fit innovation in practice. From next-generation materials and circular design to using AI to accelerate learning, decision-making, and scale, this meeting surfaces what becomes possible when sustainable innovation is treated as a source of real competitive advantage.

 

Built for participation, the agenda blends case studies, data, peer exchange, and workshop-style activities designed to test ideas, challenge assumptions, and share lessons learned. Expect candid conversations, practical takeaways, and clear signals on what it takes to successfully scale innovation across teams, markets, and value chains.

Participants will:

  • See where future-fit innovation is gaining traction across consumer brands, including materials, AI-enabled tools, and resilience-driven approaches.

  • Review insights from a new SB Member Playbook created with the support of Target, The Estee Lauder Companies, Braskem, Eastman, IFF and Change Chemistry on Scaling Future Fit Materials.

  • Workshop with peers to explore how insights from this playbook can inform your innovation roadmap.

  • Explore how data, case studies, and shared frameworks are used to evaluate readiness, risk, and return when scaling innovation.

  • Understand how AI and digital tools accelerate progress, remove internal, operational, and time-to-market barriers, and strengthen the confidence and credibility of environmental claims.

  • Learn how sustainability-led innovation translates into competitive advantage, strengthening brand relevance, resilience, and long-term growth.

This SB Member-exclusive gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable the co-creation of solutions that drive progress for all.


Agenda

Please visit this page for detailed session information
Zoom Information for registered attendees to join the meeting will be sent on Tuesday, April 14, 2026

Day 1 - Wednesday, April 15, 2026

12:00 - 12:15pm - Welcome & Framing the Conversation
Speaker/s: Sustainable Brands Leadership

12:15 - 1:15pm - Host Kickoff: Materials Innovation as a Foundation for Scale
Speaker/s: Braskem Team

2:15 - 3:30pm - Scaling Future Fit Materials: SB & Change Chemistry Working Group Insights and Playbook Review
Speaker/s: Rui Resendes, PhD, Change Chemistry and Working Group Members

3:45 - 4:30pm - Panel: Designing Circular Consumer Products: EPR, Packaging Materials, and Reverse Logistics
Speaker/s: Representatives from Circular Philadelphia, AER Cosmetics, Sycamore International, Remark Glass

4:30 - 5:00pm - Day 1 Reflection & Group Discussion
Speaker/s: Sustainable Brands Leadership

 

 

Please visit this page for detailed session information

Day 2 - Thursday, April 15, 2026

9:30 - 10:15am - Panel Discussion: Aligning Innovation, Operations and Marketing to Scale Good Growth
Speaker/s: Stay Tuned! TBA

10:15 - 10:45am - Sustainable AI: Measuring Environmental Impact Deploying Generative AI and Agentic AI - Part I
Speaker/s: Franco Amalfi and Aidan Altman, Capgemini

10:45 - 11:15am - Sustainable AI: Measuring Environmental Impact Deploying Generative AI and Agentic AI - Part II (Q&A Session)

11:45am - 12:15pm - AI for Sustainability: Leveraging AI to Advance Scale and Sustainability - Part I
Speaker/s: Franco Amalfi and Aidan Altman, Capgemini

12:15 - 12:45pm - AI for Sustainability: Leveraging AI to Advance Scale and Sustainability - Part II (Q&A Session)

1:00 - 1:15pm - SB Member Cohorts: Update and Feedback Survey
Speaker/s: SB Leadership Team

2:15 - 2:45pm - Stay Tuned - additional content to be announced soon!

2:45 - 3:30pm - Innovating for Resilience
Speaker/s: Stay Tuned! TBA!

3:30 - 4:00pm - Day 2 Reflection & Closing Conversations
Speaker/s: Sustainable Brands Leadership

 

Who should attend


Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.

We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.

*All SB Member Meetings operate under the Chatham House Rule.
 

Bring A Guest


Accelerating good growth relies on deep cross-sector partnership, collaboration, and alignment. Do you have a colleague at another company who would make a great addition to the SB Member Network? If so, bring them as a guest to this Member Meeting! Together, we can co-create sustainable solutions to support a more regenerative ecosystem. Contact us at engage@sustainablebrands.com for details.

Registration details: 

Space is limited - be sure to register for your member-exclusive admission!

Registration will close on Thursday, April 9, 2026.

Miss the deadline? Reach out to your account director for availability.

We hope to see you there!

 

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