Accelerating Good Growth
April Member Meeting
April 9th, 2025 | 12:00 PM – 5:00 PM PT
April 10th, 2025 | 8:00 AM - 12:00 PM PT
In-Person & Virtual Registration
The Flamingo:
3555 Las Vegas Blvd S, Las Vegas, NV 89109, 3rd floor
Hosted by: Caesars Entertainment
Meeting Overview
Today's consumer brands are being increasingly tasked with meeting stakeholder expectations to drive and achieve positive growth for their industries.
Our Spring Member Meeting, "Accelerating Good Growth", explores how forward-thinking businesses are reimagining their strategies to tackle emerging and systemic environmental, societal, and economic challenges, transforming these obstacles into opportunities for holistic, sustainable growth. We will delve into what it truly means to achieve - and advance - Good Growth: growth that balances profitability with a steadfast commitment to reducing harm and creating value for society and the planet.
By bringing together like-minded peers and experts, we aim to co-create solutions that can accelerate the transition to integrated, sustainable business models, regardless of industry, where every brand is operating under an authentic, integrated, sustainable business model.
Join us at the upcoming April 2025 Member Meeting, where brand leaders and subject-matter experts will share their ongoing migration from business-as-usual toward authentic Good Growth for purposeful and profitable business.
- Redefining Growth for Sustainability: Exploring what it means to achieve "Good Growth"—balancing profitability with creating value for society and the planet.
- Innovation in Action: Highlighting bold, reimagined strategies and solutions to address systemic environmental, societal, and economic challenges.
- Purpose Meets Profit: Examining how Environmental, Social, and Governance (ESG) initiatives are reshaping corporate priorities to align purpose with profit.
- Collaboration as a Catalyst: Demonstrating how cross-industry partnerships and stakeholder collaboration can accelerate the adoption of integrated sustainable business models.
- Leadership for Change: Showcasing executives and changemakers breaking free from business-as-usual practices to create resilient, purpose-driven brands.
This SB Member-exclusive gathering is part of our Member Meeting series, intended to create a safe and productive space for discussion, raise shared obstacles and insights, and enable the co-creation of solutions that drive progress for all.
Agenda
Wednesday, April 9, 2025
10:00 am: Member-exclusive In-person Experience: Back of the House Sustainability Tour of the ARIA Resort
(Registration is available here)
11:30 am: Pre-lunch Networking (In-person only)
Noon: Member- exclusive Lunch (In-person only)
1:00 pm: Member Meeting Kickoff - Mike Dupee, Sustainable Brands
1:45 pm: Executive Discussion: Accelerating Good Growth
Emily Sullivan, BarkleyOKRP
Karyn Steenkamp, Caesars
Nida Bockert, Nestle Purina Petcare
Sandra Leyva, CHEP
Join executive leaders for an engaging conversation on how purpose-driven strategies are driving sustainable profits and accelerating business growth through innovation and impact. This session will explore how brands are embracing Good Growth—delivering financial success while making a positive environmental and social impact.
Together, we’ll dive into:
- Good Growth Strategies: How purpose is fueling innovation, driving sustainable profits, and propelling businesses forward.
- Power of Partnerships: The critical role of collaborators, partners, and brand influence in achieving ambitious goals like carbon reduction, reimagined packaging, and net-positive products.
- Storytelling for Impact: How authentic storytelling can inspire behavior change, engage stakeholders, and drive the adoption of sustainable solutions.
This session will offer valuable insights and actionable strategies to help your brand turn purpose into performance. Don’t miss the opportunity to learn from leaders at the forefront of Good Growth.
2:30 pm: Purposeful Break
3:00 pm: Roundtable: Net Positive: How Courageous Companies Thrive by Giving More Than They Take
Franco Amalfi, Capgemini
Sol Salinas, Capgemini
Cynthia Lohr, J. Lohr Vineyards & Wines
Mary Wilson, Taza
Daniel Aronson, Valutus
Is the world better because your business exists? Net Positive is about ensuring the answer is a resounding “yes.”
This panel discussion, led by the Industry Net Positive Advisory Panel and Capgemini, will introduce a comprehensive framework and maturity model to help organizations assess their readiness and accelerate their net-positive journey. Join us to explore actionable strategies that drive lasting environmental and business value—transforming your organization into a leader in the net-positive movement.
Attendees will gain insights into:
- How this model can guide ambitious sustainability commitments
- The role of Generative AI (GenAI) in enhancing sustainability efforts, with insights from Taza
- Strategies from Valutus to quantify the business value of a net-positive initiative
- A real-world case study from J. Lohr Vineyards & Wines on their journey to net positivity
3:30 pm: Workshop Part I: Catalyst (In-person only)
Daniel Aronson, Valutus
Stewart Rassier, Responsible Impact
Change is never easy - but being a catalyst for change is the most powerful way to magnify your company’s impact. To accelerate progress, we need a bold, catalytic approach that drives real impact on the issues that matter most to your company, stakeholders, and communities. Through compelling case studies and cutting-edge research, this 2-part workshop we’ll help you shift from incremental change to transformative action. To accelerate progress, we need a bold, catalytic approach that drives real impact on the issues that matter most to your company, stakeholders, and communities.
In this interactive workshop, you’ll gain the tools and strategies to:
- Identify key environmental, community, and business challenges where catalytic change is essential
- Assess your champions, collaborators, and critics to build effective partnerships
- Develop actionable catalytic change plans for your priority initiatives
4:45 pm:Day 1 Reflections & Wrap-up
Thursday, April 10, 2025
7:00 am: Member-exclusive Breakfast & Networking (In-person only)
8:00 am: Welcome Back
8:15 am: Net Positive Debrief: Key Takeaways & Reflection
Franco Amalfi, Capgemini
Following the Net Positive panel, this debrief session provides a space to reflect, discuss key insights, and explore how to apply them within your organization.
Engage in an interactive conversation with peers and experts to identify actionable next steps, share perspectives, and deepen your understanding of the net-positive framework.
8:45 am: Empowering Communities: Activating CSR for Meaningful, Measurable Impact
Tony Calandro, Purposeful Strategies
Ana Munoz, Caesars
Sofi Armenakian, ATL Hawks
Roman Smith, AT&T
Corporate Social Responsibility (CSR) has the power to drive lasting change, but how can brands ensure their initiatives create both localized impact and scalable solutions? This session will explore how businesses can design and implement CSR programs that go beyond philanthropy, fostering genuine community engagement, measurable outcomes, and long-term societal benefits.
Hear from industry leaders as they share real-world examples, best practices, and innovative strategies for activating CSR in ways that align with business goals while delivering tangible, community-driven impact.
Expect an engaging discussion on:
- Identifying and addressing local community needs through CSR programs
- Building collaborative partnerships for greater impact
- Measuring success and communicating results effectively
- Scaling localized initiatives for broader societal change
9:30 am: Unlocking Partnerships for Sustainable Growth
Collaboration is the key to unlocking transformative solutions, but how do we connect the right stakeholders to the right opportunities?
This interactive 30-minute brainstorming session will bring together in-person and virtual attendees to explore how cross-functional and cross-industry partnerships can accelerate progress on shared sustainability challenges.
10.00 am: Purposeful Break
10:30 am: Workshop Part II: Catalyst (In-person only)
Daniel Aronson, Valutus
Stewart Rassier, Responsible Impact
Building on the foundations from Day 1, this session focuses on turning insights into action. Participants will refine their catalytic change plans, strategize stakeholder engagement, and apply proven frameworks to accelerate impact. Through interactive exercises and real-world case studies, you’ll leave with a clear roadmap to drive transformative, scalable sustainability initiatives within your organization.
11:45 am:Day 2 Reflections & Wrap-up
Who should attend
Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Member community networks only.
We encourage brand leaders across innovation, growth, brand voice and values, internal engagement and transformation, as well as consumer communications and marketing to join this interdisciplinary dialogue.
*All SB member meetings operate under the Chatham House Rule.
Bring A Guest
Accelerating good growth relies on deep cross-sector partnership, collaboration, and alignment. Do you have a colleague at another company who would make a great addition to the SB Member Network? If so, bring them as a guest to this Member Meeting! Together, we can co-create sustainable solutions to support a more regenerative ecosystem.
Member-Exclusive In-Person Experiences:
Wednesday, April 9th, 10:00 am: Back of House Sustainability Tour at Aria
Take part in a fascinating look behind the scenes at how MGM manages a world-class sustainable hospitality operation - right from the Las Vegas strip! Experience back-of-house operations firsthand through an hour-long walking tour with a knowledgeable guide from MGM Resorts. Learn about key aspects of our sustainability operations, with insights on energy conservation, water stewardship, waste management, food donations, and more! Sign ups available here!Comfortable, closed-toe shoes advised.
Wednesday April 9th, 6 - 7:30 pm: SB Member Happy Hour & Birds of A Feather Kick Off
Gather to celebrate our Spring Meeting with fellow SB Member brands, providers, and sustainability experts! Enjoy an open bar for refreshments, and a range of delicious appetizers and small bites over connection and conversation.
Continue your evening exploring Las Vegas by signing up for Birds of a Feather with like-minded peers! Whether you want to discuss the latest sustainability news and emerging challenges, or discover local attractions and entertainment, find a group that suits your evening plans. Sign ups available here, and onsite at the meeting.
In-Person Travel Details
Meeting attendees are welcome to book accommodations at The Linq Hotel, a Caesars Entertainment Hotel.
The Linq Hotel
3535 Las Vegas Blvd South
Las Vegas, NV 89109
Phone:1-800-634-6441
Nearby airport: Harry Reid International Airport (3.5 mi away)
Registration deadlines:
Space is limited - be sure to register for your member-exclusive admission!
Registration will close on Thursday, April 3, 2025.
Miss the deadline? Reach out to your account director for availability.
We hope to see you there!