Meeting Overview:


This May, join fellow Sustainable Brands’ global Members for the next Member Meeting: The New Metrics of Sustainability! Explore the emerging and evolving metrics that are helping expand the way businesses create, quantify, manage, and report their ESG impacts – and the value they deliver. Measurement is the cornerstone of any successful sustainability program. Metrics allow brands to connect sustainability with profitability while showing stakeholders where the business stands and building a vision for where the company is headed.

Whether your organization’s sustainability commitments focus on environmental, social, or internal governance needs - or all three - hear from brands across the SB network dedicated to equipping themselves and consumers with unique ways to participate in the solutions of the future. The SB Corporate Member community is on the leading edge of new and evolving approaches to metrics that gauge progress toward a flourishing and regenerative future. Throughout two half-days of programming, Members will be among like-minded leaders who are invested in and working towards a more sustainable future through actionable ideation, brand collaboration, and strategic commitment.

Member Meetings feature brand-led sessions and expert-led workshops rooted in real challenges, initiatives, and case studies to examine the sustainability needs Members are facing today. At this meeting, we will explore how Members are expanding the way that value creation is measured while attracting and retaining sustainably-minded investors, building new frontiers in science-based targets, and accelerating transparency in goal-setting and reporting for diversity and equity.

These quarterly, one-of-a-kind meetings allow  brands to learn from other Members across the SB network, understand their shared goals and challenges, and coalesce around system-wide ESG developments. Members will focus on peer-to-peer learning, sharing, prototyping, and collaborating. Attendees can anticipate hands-on, interactive working sessions alongside industry-leading peers as they jointly build upon best practices for an ever-changing future.


Member Meeting Agenda:


May 10, 2022

9:30a CT - Auxiliary Tour: Second + Delaware (in-person only)

11:30a CT - Member-exclusive Networking Session (in-person only)

12:00p CT - Member Lunch (in-person only)

1:00p CT - SB Welcome and Meeting Objectives

Darren Beck, Sustainable Brands

1:30p CT - Measuring the Message: How to Benchmark Efficacy of your Purpose-Driven Communications

Rachel Whitacre, Sustainable Brands

Brands communicating their purpose and looking to drive consumer behavior change at scale have lacked a common benchmark through which they can measure, compare and improve the efficacy of their efforts. Through a unique collaboration with Sustainable Brands, global insights managers for leading brands have created a tool to do so. This session will share key insights and best practices learned to date around how to best drive sustainable behavior while growing favorability for your brand.

2:00p CT - Examining the Creation of Social Impact Metrics Across the Whole Brand (Exploratory Panel Discussion)

Tim Galles, Barkley
Hilary Butler, Bonterra Organic Estates
Hansel New, Dairy Farmers of America
Greg Sweat, M.D., Blue KC

Social metrics co-created with stakeholders across the whole brand and business can lead to more transformational societal change.  Join Tim Galles, Chief Ideas Officer at Barkley, as he facilitates a panel discussion with brands who have leaned into employee and consumer insights to create and measure social impact programs.

3:00p CT- Break

3:15p CT - Facilitating Deeper Quantification of Corporate Social Responsibilities (Breakout Sessions)

Christine Smitz, Sustainable Brands

Explore dynamic ESG themes with fellow brand owners, SMEs, and sustainability practitioners to identify shared systems challenges across key areas of corporate responsibility, and discuss emerging practices, methodologies, and regulations to advance industry standards and impact.

Session 1: DEI and Social Justice
Session 2: Healthcare and Community Engagement
Session 3: Supplier Diversity and Transparency
Session 4: Impact Through Climate Leadership

4:30p CT - Measuring What Matters: Moving from Company Inputs to Community Outputs (Social Impact Case Study)

Lindsey DeWitte, Barkley 
Amy Winterscheidt, Hallmark
Chris Rosson, United Way of Greater Kansas City 

For organizations managing community support and engagement or CSR programs, determining how to measure their impact is not always straightforward. Society often defaults to measuring the inputs that organizations contribute to a community, such as volunteer hours and dollars invested, but is that what really matters? How can new metrics begin to validate and externally benchmark the true impact that time and financial commitments have in a community and on an organization’s culture long-term?
Join Member brands and philanthropic experts as they dive into a candid conversation about their experiences in measuring social progress and where they see opportunities to change perceptions and approaches to measuring true results, not just inputs, within organizations’ community-based initiatives.

5:15p CT - Day 1 Wrap Up

Darren Beck, Sustainable Brands

5:30p CT - Networking Session Cocktail Hour (in-person only)

7:00p CT - Dinner (in-person only)

May 11, 2022

8:00a CT - Breakfast (in-person only)

8:45a CT - Welcome & Day-of Intentions

9:00a CT - Tour The New Brand Transformation Roadmap

Darren Beck, Sustainable Brands

Be among the first Members to learn about emerging trends, insights, and analysis from the newly revamped SB Brand Transformation Roadmap℠ assessment tool. Explore exciting new capabilities like data comparison and brand insights to understand the collective progress brands are making across key organizational dimensions of the corporate sustainability landscape. 

9:15a CT - Latest & Greatest: Understanding Emerging ESG Metrics and Mandates (Exploratory Panel Discussion)

Daniel Aronson, Valutus
Niki King, Unilever
Patrick Murphy, Point B
Matt Patterson, Advito

Emerging and evolving sustainability metrics continue to be an increasing priority for stakeholders across the whole brand. For brand owners, ESG measurements stemming from quantified impacts across corporate goals and commitments remain key indicators of progress for compliance and customers, alike. Each year, new practices, methodologies, industry standards and legislation create pathways for greater accuracy and accountability for our shared sustainability ambitions. What measuring and reporting trends have risen to the top, and how are corporations ensuring their dynamic efforts are counted?  Join Valutus founder Daniel Aronson to review three key areas of developing ESG measurements and reporting expectations with data experts, and learn how brand practitioners are using tools and standards to meet this growing moment in metrics.

10:30a CT - Break

10:45a CT - Nature Break and Mindful Movement Activity

Step outside and enjoy the scenic beauty of the great outdoors from the rooftop of Barkley's HQ  in Downtown, Kansas City. Stretch, breathe, and connect with one another in this shared, fresh air space to release the heaviness that can come with climate awareness and advocacy.

11:00a CT - Examining the Evolving Measuring, Monitoring, and Reporting Journey for Brands 

Randall Hopkins, Nasdaq
Robinette Postlewait, T-Mobile
Aleksandra Dobkowski-Joy, The Estée Lauder Companies

Like any journey of reflection and analysis, corporate ESG measuring and reporting pathways are rarely linear or straightforward to begin with. Determining a sustainability strategy, areas of inspiration for deep impact and defining measurement priorities can elevate the developing journey into the next stage. With leadership buy-in, quantifying resources and tools, and a vision to move forward,  enterprise and brand-level reporting can exceed even industry standards to establish better practices and recognized expectations. Explore the road toward sustainable and quantifiable metrics with Randall Hopkins, VP of Capital Markets Reform & Innovation at Nasdaq alongside brands who are charting a path toward more integrated corporate ESG reporting.

12:00p CT - Supporting Systems-wide Influence for Positive Climate Impact

Prakash Arunkundrum, Logitech
Mike Kelley, Mayor of Roeland Park, KS

In this two-part session, hear from organizations working at various systems-levels across industries and stakeholders to impart greater climate impact and outcomes. Discover how Logitech is applying their best-in-class electronic carbon labeling to not only transform the way consumers understand, and act upon, their carbon footprint worldwide - but to inspire other brands to become equally as transparent. Then, hear how the local Kansas City government is taking a grassroots role in the Global Covenant of Mayors for Climate & Energy through their own Action Plan, and learn how integrating stakeholders across the value chain can create the scalable sustainability solutions our communities need.

12:30p CT - Reflection and Closing Remarks

Darren Beck, Sustainable Brands


Who should attend:

Sustainable Brands curates Member-exclusive experiences for our network to help guide their journeys toward becoming truly sustainable brands. This meeting is available to the SB Corporate Member and Affiliate Member networks only. The Chief Financial Officer is key to any conversation around value creation for the business. Members are encouraged to bring their CFO and members of their finance team to this meeting, to involve other branches of the business in the vision for creating the next sustainable economy. 

*All SB member meetings operate under the Chatham House Rule.


Member Meeting Auxiliary Event:

Date and Time:  Tuesday, May 10, 9:30 am - 11:15 am
Location:  Meet at Barkley Headquarters, 1740 Main Street Kansas City, MO 64108

Second + Delaware Sustainability Tour: Join the Barkley team and travel by Kansas City’s streetcar to experience the sustainable design of the largest Passive House building in the world, which means that it uses 80-90% less energy than conventional buildings and has superior indoor air quality. We’ll meet with Danny Roberson who will give us a tour of this sustainable development and explain how socially responsible developers are combining timeless design principles with modern, energy-efficient engineering to address climate change. Please expect to be on your feet and walking for the duration of the tour. Close-toed walking shoes are recommended. Meet inside Barkley headquarters in the atrium area (follow the long outdoor corridor that leads to the entrance) at 9:30 am.


Dinner details:

Date and Time:  Tuesday, May 10, 7:00 pm
Dinner Location: Lonnie’s Reno Club: Kansas City Jazz Club & Restaurant
1111 Grand Blvd, Kansas City, MO 64106 


Travel details:


Sustainable Brands has secured a group rate at Ambassador Hotel Kansas City, Autograph Collection. Members can book at a discounted rate here until Friday, April 22nd.


Travel by Alaska Air

Alaska Airlines is the official airline of the Sustainable Brands March Member meeting.

Creating lift through sustainability.
At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests while continuing to evolve our practices to help keep the places we live and fly healthy and beautiful. Thinking about flying greener with us? Land a discount when you book on using the special Sustainable Brands code: ECME142


COVID-19 safety precautions:

Your wellbeing is our #1 priority. As such, all in-person attendees must show proof of full vaccination against Covid-19 (via vaccination card, app, or photo) to join the dinner and meeting. Booster shots and mask-wearing are encouraged but not required. We will keep an eye on unfolding recommendations and provide updates to ensure our team and guests have a happy, healthy experience.


Registration details:

Please note that the deadline to register is Thursday, May 5, 2022.