Meeting Overview

Sustainable Brands Corporate Members meet in person each December to discuss how we can shift cultural norms and inspire our customers to adopt more sustainable behaviors. This year, we’re getting a boost from two highly influential partners who will join us – Chief Marketing Officers (CMOs) and solutions providers. Meeting attendees will work together and separately throughout the day to tackle changing customer behavior.  

Corporate Members: The Corporate Member community will examine several approaches to behavior change throughout this meeting as we explore their applicability. We will look at consumers’ measurable physical and emotional responses and learn a process for targeting specific behaviors. We will also hear from several peers about their own behavior change initiatives – both successes and failures – and distill the key lessons learned. 

Affiliate Members: This meeting marks the inaugural gathering of Sustainable Brands Affiliate Members, a new sister network for solution providers within the SB community. They will share the opening session with all meeting attendees, then join Corporate Members in a collaborative session. Following a joint lunch, Affiliate Members and Corporate Members will break into separate tracks for the afternoon to focus on how each can effectively nudge customer behavior from within their own sphere of influence.

CMO Summit: This meeting also marks the second annual CMO Summit, where our Corporate Members' top marketing and branding executives join us to engage in changing behavior. They will share the opening session of the day with all meeting attendees, then segue into a separate, invite-only summit session among their peers for the bulk of the morning. Through strategic dialogue, CMOs will explore how member companies can collectively leverage the strength of their respective brands to make sustainable living more attractive and attainable at scale. Participating CMOs may cap off their experience by rejoining all meeting attendees for lunch.

During the meeting, you’ll receive exclusive updates on the #BrandsforGood movement, which emerged from compelling conversations held at past December meetings. This coalition of brands and solution providers, many of them members, has committed to working together. They are harnessing their collective reach, resources and influence to unleash the power of brands and make sustainable living the good life of tomorrow. Learn what’s on the horizon, and find out how your brand can get engaged.

 

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Preliminary Agenda

Tuesday, December 10

6:30 PM | Cocktail Reception and Dinner with SB Members and Advisory Board

Gather with fellow members for a relaxed dinner at Scampi.
Hosted by The Estée Lauder Companies

 

Wednesday, December 11

SB Member Meeting & CMO Summit – Draft Agenda
December 11, 2019, Manhattan Manor, New York City (All outside speakers and content is TBD)

Morning

 

Afternoon

 

Who should attend:

This meeting is exclusive to the SB Corporate Member and Affiliate Member Networks.

In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.

All SB member meetings operate under the Chatham House Rule.

 

Meeting Details

Travel by Alaska Air

Alaska Airlines is the official airline of the Sustainable Brands December meetings. If you're able to fly Alaska, check your email for the booking code after you register at alaskaair.com or 800-445-4435 for a 7% discount*.
Join the #FillBeforeYouFly program and pack your water bottle.
*rules and restrictions apply

Creating lift through sustainability.
At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests, while strengthening the communities in which our company has a significant presence. To learn more about Alaska Airlines Sustainability efforts visit www.flysustainably.com.

 

 

Hotel

We recommend members stay at the host hotel, 6 Columbus, with the group discounted rate, $239/night​. This rate is available until November 15​.

To book, you can call the hotel directly at 212-204-3000 and mention the group name “Sustainable Brands”; call or email Nicole Maranzino directly at 212-204-3002 and mention group name “Sustainable Brands”; or book online with group code: "SUST1206019".

Dinner Venue | Sponsored by The Estée Lauder Companies
Scampi
30 W 18th St.
New York, NY 10011

Meeting Venue
Manhattan Manor
201 W 52nd St
New York, NY 10019

Transportation
We encourage public transportation or car sharing services, such as Lyft.

Attire
Business casual