Meeting Overview

Sustainable innovation can give your company an edge by bringing fresh focus to the design of products, services and business models. At this meeting, we will recap innovations from the past year that hold the most promise for accelerating the sustainability agenda. We will dive into successful and failed corporate member ventures, allowing us to explore which approaches have led to successful design innovation. We will engage in lively discussion on embedding sustainability more deeply into the full design process, and we will pool our talents in a collaborative workshop ending with an impactful takeaway and an opportunity to collaborate with your peers beyond the meeting timeframe.

SB's Design Innovation meeting in San Francisco, CA, on April 15 & 16 has been cancelled. Please register here to join us for a virtually-hosted meeting on April 1 & 2.



Jump to:


Wednesday, April 1

Meeting will run from 9:00am - 2:00pm PDT / 12:00PM - 5:00PM EDT

9:00am | Welcome Remarks & Introductions
Darren Beck, Vice President, Membership, Sustainable Brands
Alicia Enciso, Chief Marketing Officer, Nestlé USA
Diana Birkett Rakow, VP External Relations, Alaska Airlines

9:45am | SB Insights: Innovations that Fast-Track Sustainability 
Darren Beck, Vice President, Membership, Sustainable Brands

SB will review key innovations from the past year that hold the potential to fast-track the sustainability agenda. We’ll explore innovations across product, service, and business model design and detail their implications for social and environmental impact. We’ll also examine how design innovation ties into the SB Brand Transformation Roadmap.

10:15am | Networking Break

10:30am | Embedding Sustainability in the Design Process 
Farrell Calabrese, Strategic Initiatives Manager - Global Sustainability, Eastman Chemical Company
Jason Belaire, Incoming Chair, Industrial Designers Society of America
Daniel Wentz, VP, Software Product, Electrolux 

This session will empower the people in the room to ‘bridge the gap’ with their design teams, showcasing how a strong connection can inspire the development of more profitable and sustainable products and business models. The discussion will distill what we can do differently within our business to bring together designers and sustainability professionals. 

11:45am | Networking Break

12:00pm | Case Study: Recyclable Packaging Across the Business 
Nicole Camilleri, Senior Packaging Specialist – Sustainability Lead, Nestle 

Nestlé is committed to reaching 100% recyclable or reusable packaging by 2025. To meet this lofty goal, the company has implemented projects for more than 60 of its brands to review and update packaging, including exploring alternative and compostable materials. Along with changes to materials, Nestle is aligning communications and messaging for maximum impact. Hear from the company's packaging design and communications experts on how they are executing against this ambitious sustainability goal.

12:45pm | Redesigning Communications to Inspire Action 
Etienne White, Vice President, Brands for Good, Sustainable Brands

The #BrandsforGood initiative is an alliance of brands and service providers focused on activating our consumers to tackle the most pivotal sustainability problems. Etienne White will detail how the alliance is collaborating to maximize activation among consumers by redesigning go-to-market messaging/communications to align across brands and industries.  

1:30pm | Closing Remarks
Darren Beck, Vice President, Membership, Sustainable Brands 


Thursday, April 2

Meeting will be hosted from 9:00am - 2:00pm PDT / 12:00PM - 5:00PM EDT

9:00am | Welcome Remarks & Introductions 
Darren Beck, Vice President, Membership, Sustainable Brands

9:20am | Alaska Airlines: Finding the Silver Lining
Kirk Myers, Director of Sustainability, Alaska Airlines

The SB member community is facing an unprecedented situation with the spread of COVID-19. For many of us, these times have reinforced the importance of sustainability as a business strategy. Companies are reflecting on why they do the work that they do, and how they are showing up - both for employees and for the wider community. This discussion will center on where we can find opportunities within our business, and how we can continue to advance the sustainability agenda in changing times. 

10:00am | Networking Break

10:15am | Innovation Design Workshop: Circular Ventures

In a circular economy, the most interesting opportunities may lie in collaboration between organizations. In this workshop, we'll explore how we might scale circularity by leveraging the combined strengths and weaknesses of our collective network. 

Intro to Design & Innovation for Sustainability & Circular Economy

Breakout Round 1: Map the Ecosystem

Brief Discussion

Breakout Round 2: Prototype a Solution

Brief Discussion & Final Wrap Up 

1:15pm | Closing Remarks
Darren Beck, Vice President, Membership, Sustainable Brands 


Who should attend:

This meeting is exclusive to the SB Corporate Member Network.

In addition to gathering in person at annual SB Conferences and other SB events, private member meetings* provide an opportunity for members to connect face-to-face in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.

*All SB member meetings operate under the Chatham House Rule.


Meeting Details


Meeting Venue

Meeting registrants will receive web conference information for this virtual meeting.