Unleash the power of brands to inspire sustainable lifestyles

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50+ Industry-Leading Speakers Confirmed

SB Brand-Led Culture Change is the global event to help leading brands make sustainable living easier and more rewarding for people around the world, while seamlessly embedding sustainability as a competitive advantage. Deep-dive sessions give you the research, strategies, and tools to help your brand reshape culture and drive customer behavior! 

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Here's A Sample of What You'll Learn! 

Sessions and tracks at SB Brand-Led Culture Change give you a comprehensive understanding of how to unleash the power of brands to make sustainable lifestyles desirable. Consumers follow and reward the brands who lead with more impactful products and experiences, more meaningful relationships and more measurable actions that help them live better today and create a more sustainable future for all.

Sessions include:

  • Content Creators for Good: A Brand Guide to Collaborating with Influencers
     Join creators, influencers, and brand experts during this hands on session exploring the value of an influencer strategy, building amabassador programs, and sharing best practices in approaching win-win partnerships. 

  • Six Critical Steps To Avoid Greenwashing, Build Brand Love, and Enable Consumers to Live The Sustainable Life They Seek 
    Explore the actions that brands must take to protect their reputation from stakeholder distrust and scrutiny, while earning the trust, loyalty, and advocacy of conscious consumers. Whether you're just starting your sustainability journey or further along, gain insights on how to make sustainable living possible and build a positive impact for your business and community.

  • Beyond Products: How Brands Can Become Mentors in Guiding Growth and Transformation 
    Through real-world case studies across various industries, attendees will learn how successful brands have positioned themselves as mentors, resulting in increased customer loyalty and positive brand reputation. The session will emphasize the importance of creating meaningful connections with customers and empowering personal growth towards positive change.

  • The Role of Eco-Labels in Consumer Decision Making
    As consumers become more educated and passionate about sustainability, brands must meet higher standards of transparency. Join influential brands leading the shift to more informative packaging and helping customers make sustainable choices. This session will address commonly asked questions about what customers care about and how to use this approach to increase brand credibility. Explore how this movement can drive a better customer experience and create value for brand equity.

  • Driving Sustainable Practices through the Love of the Outdoors
    Explore how outdoor recreation brands can use their influence to empower consumers to make a positive impact. We will examine case studies and strategies to motivate consumers and discuss how any organization can apply these learnings to create meaningful change.

  • Keeping Employees Engaged on the Long and Winding Path of Climate Transition
    Explore how brands can use culture-changing communications to inspire employees to become active participants in their company’s climate transition journey. Panelists will share successes and challenges from their own organizations

  • Envisioning a Just and Regenerative Economy and the Role(s) that Consumption Could Play 
    Explore potential future paths for a just and regenerative economy and examine the latest future scenarios. Participants will identify consumption shifts that could help create a better future for all.

  • How Brands Build a Purpose Movement by Prioritizing People 
    Whether your organization is in the early stages of definiing Purpose from an internal perspective or working on external campaigns that convey deeper storytelling for consumers to understand and act, this session will provide tactical examples of how leaders can leverage the consumer voice to build strategies, implement transparent and authentic campaigns and establish lasting culture change.

...and many more!


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Speakers Include

Laura Fruitman 

Chief Marketing Officer, 

The Uncovery, LLC

Elizabeth Kinney

Senior Communications Director

Jose Gorbea
Global Head of Brands & Sustainability Innovation

Alexa Schwartz

Head of Purpose

Jill Tomandl
VP, Global Product Development, Innovation, and Brand Sustainability

Zac Ludington
Head of Category Growth, Climate Pledge Friendly

Alice Henly Mitchell
General Manager, Global Category & Digital Marketing

Rob Shurr

Co-Founder and CEO

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Hilton Minneapolis Room Block 

Savings Expire on April 21st!

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Don't miss out on the chance to stay at the Hilton Minneapolis during SB Brand-Led Culture Change! Space is limited, so register now to secure your spot. 


Our exclusive room block offers rates starting at $219/night, but this special offer expires on April 21, 2023 or until rooms are fully booked. Act fast to guarantee your stay!

Thank You to Our Sponsors

BECOME AN EVENT SPONSOR - Whether you want to position yourself as a thought leader in your industry, have an innovative solution to share, or are looking to nurture collaborative relationships with customers and partners, Brand-Led Culture Change will help you meet your goals.