From Brand to Brand: Exploring the Power of Brands to Influence the Future of Sustainable Business

A Discussion Group on the Impact of Brand-Inspired Sustainability Models, Frameworks, and Business Adaptations

Thursday, November 14th, 2024 

9am - 10:30am PT / 12:00pm - 1:30pm ET

 

Discussion Group Overview

 

 In today's rapidly evolving sustainability landscape, the influence of brands has never been more critical. As leaders in their respective industries, brands have the unique ability to inspire and influence one another, fostering a culture of accountability as they navigate the complex avenues of sustainable practices. This virtual discussion group delves into the pivotal role that corporate brands play in shaping the current and future state of sustainability. 

 

Join us as we explore how brands can:

  • Reflect and evaluate their current brand operations for greater ESG opportunities and sustainable improvement  

  • Innovate traditional corporate business models and governance frameworks to support their corporate ESG goals 

  • Collaborate with likeminded brands to create impactful initiatives and activations that resonate within the business ecosystem

  • Meet the growing consumer demand for sustainable products and services

  • Foster a supportive brand culture that holds itself accountable to voluntary standards and deeper commitments

  • In time, inspire a new business paradigm where sustainability is an integrated necessity to avoid risk, gain brand affinity, and positively impact the future of business.

Register today for this engaging discussion on how the collective actions of brands can pave the way for a sustainable future, ultimately transforming the relationship between businesses and consumers for the betterment of our planet.

 

Take part in this Member-led open forum to ask questions, share experiences and gain new understanding, tools, and insights. Together, we can inspire a movement that not only meets today's challenges but also lays the foundation for a thriving, sustainable tomorrow.  

Upcoming 90-Minute Discussion Group Agenda 

Thursday, November 14, 2024

9a PT / 12p ET (10 mins)Welcome and Introduction

9:10a PT / 12:10p ET (20 mins) Part I: Breaking Down the Barriers to Better Business
+ Breakout Session

9:35a PT / 12:35p ET(20 min) Part II: Going Further, Together: Partnerships Push Progress Forward
+ Breakout Session                    

10:05a PT / 1:05p ET(20 min) Part III: Identifying Future Opportunities to Adapt Business to Emerging Issues

10:20a PT / 1:20p ET Group Debrief, Open Q&A, and Wrap Up
Ask questions, share resources, and connect with other Members to support cross-functional business operations.

 

What are Discussion groups?
SB Member Discussion Groups offer an opportunity to reflect and gain knowledge on sustainable business transformation.

Groups will explore Member-led challenges, industry complexities, and system-wide opportunities for innovative and sustainable solutions focused on theSB Five Pillars of Brand Sustainability™.

  • Each virtual Discussion Group offers a dedicated focus on learning, exploration, and problem-solving related to a topic that is material to the network members.
  • Each gathering is typically 90 minutes, and participants can stay connected via the private Members Only LinkedIn group between sessions, allowing them to deepen their collective focus on specific areas of interest within a smaller, dedicated group of peers. 
  • We will convene five Discussion Groups in 2024:
    • February: Governance 
    • April: Purpose
    • June: Products and Services
    • September: Operations and Supply Chains
    • November: Brand Influence 

To encourage cross-functional attendance and inclusive engagement from SB Members across the network, we invite your brand to an unlimited number of seats for any of our Discussion Groups.

PRIVATE MEETING FOR SB MEMBERS

See if you're a SB Member or learn more about SB Membership.

 

What are the Discussion Group Objectives?
Our goal is to use the Discussion Group format to: 

  • Learn from and with each other, in the community;
  • Generate insights and inspire action;
  • Explore current issues and challenges as well as system-wide opportunities for innovative and sustainable action; and 
  • Plant the seeds for larger-scale collaboration opportunities.

We encourage you to invite additional colleagues from other parts of your organization whenever there might be interest - there is no longer any limit on how many participants may attend a Discussion Group from any one Member company.  Depending on the topic, we may touch on issues related to sustainability and corporate social responsibility, communications and marketing, innovation and research & development, community or stakeholder engagement, employee or human resource groups, procurement, or philanthropy. We want to create an opportunity to network and problem-solve, using the power of the Member network

How can Members participate:

Register for virtual attendance using the form on the right.  Remember: Members have unlimited seatsin these peer-to-peer engagements. Invite your colleagues by forwarding this page to them.

Meeting Venue

This discussion will be hosted virtually on the Zoom Meetings platform. Zoom links will be shared on the day of the meeting to registered attendees.