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What is the SB Brand Transformation Roadmap?

The SB Brand Transformation Roadmap℠ guides you through each chapter of your company’s sustainability journey. Through an online self-assessment and a guided analysis of the results, the SB Brand Transformation Roadmap℠ pinpoints your progress and offers practical next steps and recommendations. Use it to address essential dimensions of your organization – purpose, strategy, marketing, communications, products and services, operations, supply chain management, and governance – and align them to create a highly influential, prosperous and regenerative brand.