Meeting Overview

Affiliate members meet in a pre-competitive setting to discuss best practices in sustainability. Enjoy finding inspiration, building insights, and making connections with your peers!

This meeting will focus on how to help brands make the business case for sustainability. We will explore how affiliate members are framing the expected return on investment (ROI) for sustainability, both to attract new clients and help existing clients to advocate internally and externally for the shift to a sustainable future.

SB will provide affiliate members with a sneak peek of the trends and insights emerging from the more than 100 companies that have taken the SB Brand Transformation Roadmap℠ so far. Ernst & Young Senior Manager, Kal Trinkner, will present on the process that the company goes through to 'reframe' the internal business case for sustainability. This interactive session will include case studies that show how the business case can vary based on each business. Engineering firm Buro Happold will break down how and why their corporate clients value sustainable building projects. We will also hear how other members are positioning the business case for messaging and storytelling about sustainability.

This meeting will paint a picture of how the business case for sustainability varies across the disciplines within our network, allowing us to consider different and new approaches while highlighting our commonalities.

If you are interested in presenting at this event or at future meetings, reach out to Alex

Jump to:



Welcome & Introductions | 8:00am - 8:25am PDT 
Darren Beck, VP Membership, Sustainable Brands

SB Insights: Brand Transformation | 8:25am - 8:45am PDT  
Alexandra Smith, Senior Manager, Sustainable Brands  

We will explore how brands are performing on SB's Brand Transformation Roadmap Assessment overall and across five categories of their sustainability journey - purpose, brand influence, governance, products & services, and operations. We'll discuss where brands are struggling the most, helping affiliate members understand where they can support brands to overcome these barriers. 

Reframing the Business Case for Sustainability | 8:45am - 9:30am PDT 
Kal Trinkner, Senior Manager Climate Change & Sustainability, Ernst & Young
Ernst & Young Senior Manager, Kal Trinkner, will give exclusive insights into framing the value proposition for sustainability. Kal will share a framework for selecting and positioning sustainability metrics, using examples to illustrate how sustainability drivers can differ between companies. Metrics are tailored further by considering alignment with purpose, SDGs, and goals. This session will explore how metrics can be used to inform a reimagining of sustainability strategy. 

Break | 9:30AM - 10:00AM PDT 

Member Case Study: The ROI of Sustainability | 10:00am - 10:25am PDT 
Kathleen Hetrick, Senior Sustainability Engineer, Buro Happold Engineering 
Hear how Buro Happold worked with the City of Santa Monica to develop a building that meets Living Building Challenge™ criteria – the world’s most stringent green building rating system. Understand why the city was pursuing such an ambitious goal and explore how the project was thought of and messaged about in terms of its ROI. Buro Happold will highlight the trends emerging from their sustainable building work with global brands, including why these companies are pursuing sustainable building projects and what value they realize from these types of initiatives. 

Member Case Study: The ROI of Sustainability | 10:25am - 10:50am PDT 
Speaker TBD

Closing Remarks | 10:50am - 11:00am PDT 
Darren Beck, VP Membership, Sustainable Brands


Who should attend:

This meeting is exclusive to the SB Affiliate Member Network.

Private member meetings* provide an opportunity for members to connect in an intimate, small group environment, sharing challenges, solutions and best practices to successfully drive market-leading better brands.

*All SB member meetings operate under the Chatham House Rule.


Meeting Details

Meeting registrants will receive web conference login information in their email inbox prior to this virtual meeting.