SB working groups bring brands together pre-competitively to tackle systemic challenges that no single organization can solve alone. These focused groups are your opportunity to co-create solutions that drive market transformation and support a more sustainable future.
In 2025, our working groups are open to everyone—not just SB Members—making it easier than ever to explore collaborative action without a full membership commitment. The fee to participate gives you the valuable opportunity to:
- Co-create actionable resources to address critical sustainability topics.
- Collaborate with like-minded peers and industry thought leaders.
- Shape strategies that leverage social and environmental impact to drive new business opportunities.
- Showcase your leadership in best practices and innovative solutions.
- Engage consumers and drive meaningful behavior change.
We Need Your Input!
Explore our potential 2025 topics, and let us know which are of the most interest:
Scaling Future Fit Materials
The Scaling Future Fit Materials working group is dedicated to advancing a future where all chemicals, materials, and products are safe, sustainable, and circular throughout their lifecycle—from creation to disposal and re-use. This group focuses on fostering innovation and promoting the adoption and scaling of sustainable polymers across industries and supply chains. It serves as a collaborative platform for product manufacturers and suppliers, retailers, and material innovators to share insights, demonstrate leadership, and define actionable next steps in shaping a more sustainable and circular materials economy.
Messaging Regenerative Agriculture
Brands are increasingly using regenerative agriculture practices to reach their sustainability goals, but consumers are lagging in terms of their understanding and desire for regeneratively farmed products. This working group is focused on leveraging existing research and developing new studies to better understand consumer responses to messaging around regenerative agriculture. By studying consumer responses, the group develops insights and strategies to optimize consumer interest and engagement with regenerative practices.
Eat More Plants
- The Eat More Plants working group is focused on accelerating progress toward a future where plant-forward diets are embraced and accessible for all. This group explores consumer adoption trends, effective messaging strategies, and the barriers and opportunities associated with shifting dietary behaviors. By mapping the landscape of stakeholders, initiatives, and coalitions aligned with this goal, the group drives collaborative efforts to inspire change and promote plant-forward consumption. It serves as a platform for participants to contribute, share insights, and demonstrate leadership in advancing sustainable food systems.
Sustainable Home
- The Sustainable Home working group focuses on empowering consumers to make sustainable choices for their homes, spanning appliances, electronics, cleaning, furnishings, energy management, heating/cooling, solar, and more. This group explores consumer adoption trends, effective messaging strategies, and the barriers and opportunities associated with advancing sustainable home practices. By engaging with stakeholders, initiatives, and coalitions aligned with this goal, the group drives collaborative efforts to inspire change and promote sustainable lifestyles.
SB Go Circular Collaborative 2025
- Continue the momentum of the Go Circular initiative with a focus on business models that leverage circularity. Collaborate with leading companies to advance scalable solutions and support the SB Nine Sustainable Behaviors™.
Be Part of the Change
Learn more about joining an SB working group to align with transformative movements, create scalable impact, and demonstrate your leadership in sustainability.
Express Your Interest Today!
Ready to take part in shaping the future of sustainable business? Fill out the form on this page, indicating which group(s) you’re interested in and we’ll follow up with more information.