Unlock Insights on Customers’ Perceptions of Sustainability and Your Brands

Submit your brand into SB’s 2025 Socio-Cultural Trends Research™ Brand Testing

You're engaging in sustainability initiatives, but do your customers perceive you as sustainable? Conducted in partnership with Ipsos, SB’s annual Brand Testing study creates a unique opportunity to submit any brand  and receive actionable insights on customer perception of that brand’s sustainability performance. Benchmark how customers rate your brand, while also seeing how your brand compares to others included in the study. 
Find out how much your brand’s consumers:

• Feel like they know about the brand’s sustainability efforts
• Want to know more about the brand’s sustainability efforts
• Are suspicious of the brand using environmental and social messages to get them to buy
• Perceive the brand as one that takes actions to benefit the planet and/or society
• Perceive the brand as one that helps them to make environmentally conscious and/or socially responsible choices
• ….and more

By understanding what your customers think of your brand’s sustainability credentials, how much sustainability affects their brand loyalty, and whether they are wanting more information, you can tailor your brand strategy and overall messaging to better engage your target audience in ways that will improve brand influence and positioning in the marketplace, inspire action, and drive long-term brand affinity. 

Submit your brand into the 2025 annual study by March 31st and receive:

• Data on customer perceptions of your brand’s social and environmental performance
• Performance benchmarks across all brands tested, both overall and by product/service category
• Additional category insights on attitudes and barriers with generational splits
• One-page brand scorecard overview
• 25-page in-depth brand report 
• 2024 SB Socio-Cultural Trends Research™ highlights report
• 1:1 call with the SB and/or Ipsos team to review your brand’s results

The deadline to submit brands into the annual study is March 31, 2025. Space is limited and will be filled on a first come, first served basis.
Submit your brands today or contact us with any questions.  
*To be eligible for SB Brand Testing, brands must have at least 5% user penetration in the US to ensure adequate sample size. This study will only proceed if the minimum number of participating brands is met.