Unlock Customer Insights on Sustainability & Your Brand’s Unique Performance
Submit your brand into the 2025 Socio-Cultural Trends Research™
SB Socio-Cultural Trends Research™, conducted in partnership with Ipsos, has revealed significant findings including how the intention to live a sustainable lifestyle is now mainstream among U.S. consumers, and that they will reward brands who help them to do so with both brand loyalty and increased purchasing behavior. Brands have the power to meet their growing customer demand with sustainable product innovation, inspiration and education - and they can get there faster by tapping into insights provided by SB’s ongoing research study.
Submit any brand into the 2025 annual study and receive unparalleled insights on customer perception of that brand’s performance. Benchmark how your customers rate your brand on social and environmental sustainability and overall brand trust, while also seeing how your brand compares to others included in the study.
By understanding where your customers are taking sustainable action, where they need more support, and how they feel about the brand, you can tailor your brand strategy and overall messaging to better engage your target audience in ways that will improve brand influence and positioning in the marketplace, inspire action, and drive long-term brand affinity.
SUBMIT YOUR BRAND INTO THE 2025 ANNUAL STUDY BY JANUARY 15TH AND RECEIVE:
- Intentions and actions on sustainable living from 3,000 people living in the US
- Data on customer perceptions of your brand’s social and environmental performance
- Progress on your customer’s adoption of the SB Nine Sustainable Behaviors™
- One-page brand scorecard overview
- 15-page in-depth brand report
- 2025 annual research highlights report
- Virtual analysis to review your brand’s results
The deadline to submit brands into the annual study is January 15, 2025. Space is limited and will be filled on a first come, first served basis.
Submit your brands today or contact us with any questions.