Discover the Socio-Cultural Trends Shaping 2024

Unveiling Insights from Our Latest Report

Uncover the latest consumer trends and preferences on sustainable living with the latest SB Socio-Cultural Trends Research™. This research, conducted in partnership with Ipsos, focuses on the changing drivers and behaviors of mainstream consumers at the intersection of brands and sustainable living, using the framework of the SB Nine Sustainable Behaviors™. This highlights report features key insights from the full, in-depth SB Socio-Cultural Trends Research on consumer attitudes and actions that are critical for brand leaders and sustainability communicators.

Key Highlights:

• A new segmentation focused on level of concern and level of action across environmental, social justice, and corporate governance issues, and important considerations for addressing these segments
• Updated metrics on reported adoption of the SB Nine Sustainable Behaviors, and the corresponding intention-action gap
• Consumer attitudes and reported actions around their own impact, purchasing choices, and brand switching related to perceived sustainability performance

Why This Report Matters:

In a rapidly changing world, staying ahead of socio-cultural trends is crucial for making informed decisions and developing strategies that resonate with diverse audiences. The SB Socio-Cultural Trends Research Highlights report provides a clear and concise overview of the latest consumer insights, helping you navigate the complexities of sustainability communications in 2024.

Download the Report

Don't miss out on the opportunity to equip yourself with the knowledge and insights necessary to keep pace with your consumers and customers. Download your copy of the highlights report today.

 Interested in accessing the full, in-depth SB Socio-Cultural Trends Research report?  The full report includes additional information and insights on the ESG Segmentation, data by product category, as well as additional comparisons against 15 global markets. The full report is available to the SB Member Network, at the Gold and Silver levels, or can be purchased separately. For more information, contact us at engage@sustainablebrands.com.