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The SB Brand Transformation RoadmapSM

A new tool that helps companies navigate the journey to true sustainability

The SB Brand Transformation RoadmapSM is a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed for mainstream brands and businesses who are navigating their journey towards more sustainable business practices.

It's a practical and flexible tool that provides opportunity for continuous improvement and goal prioritization. It is built on and supports existing thought leadership and best practices. The tool applies to companies regardless of leadership style, sustainability focus, industry sector, and rate of momentum that a company has around sustainability.


Structured around 5 Key Characteristics


  1. Purpose Beyond Profit 
  2. System-wide Brand Influence 
  3. Regenerative Operations 
  4. Net Positive Products and Services 
  5. Transparent and Proactive Governance 


The SB Brand Transformation RoadmapSM  is a new and exciting development for us at SB, we’re delighted that you are interested in knowing more about it. Currently access to the tool is available as an exclusive benefit to SB Corporate Members only. Click here to check your membership status.


Developed by Sustainable Brands® in collaboration with a select team of SB Advisory Board members, including:

Kevin Hagen, VP Environment, Social & Governance Strategy at Iron Mountain;  Kevin Moss, Global Director of Business Center at World Resources Institute;  Laura Palmeiro, Sustainability Integration Lead at Danone and Senior Advisor at the UN Global CompactVirginie Helias, Vice President, Global Sustainability at Procter & Gamble;  Daniel Aronson, Founder of Valutus;  Dave Stangis, Chief Sustainability Officer at Campbell Soup Company

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